TESTA Insights from the Ground
Kyle Wiltshire, CEO of global quality testing service TESTA, explains how crowd-testing improves software quality, reduces time to market and gains localised insights.
What's TESTA's story?
TESTA was spun out of an existing technical consulting company run out of Taipei that provides quality testing services for software businesses that want to optimise their products for specific regions. Tis company addressed unique technical challenges that are often qualitative in nature or require a third party - things that you can't just test with internal teams. We hire testers in the market to validate how things look before they start being optimised and how things look after - all evidenced from the ground.
Having done this form of testing for seven or so years what eventually happened was we would solve the technical challenge of a client, and they would say, "hey, it was really useful having those people in India or Japan. Could you get me somebody in Tailand? Could you get me someone in Malaysia?" We realised this was an opportunity in and of itself as it's a service people value. And so, TESTA was born around 18 months ago.
Who's involved in the business?
I have a partner in the business who's also been in the iGaming space for a long time. Otherwise, we comprise a group of people that have worked with iGaming providers and operators for years solving technical problems. I worked with an operator way before we started offering this technical consulting. We understand why they want to get this information and its usefulness a lot better than another crowd testing company would. We've got a lot of industry experience in the company and solely focus on the gambling vertical.
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How is crowdtesting differ from Quality Assurance? Is it standalone to, or part of, a process to streamline Quality Assurance?
I'd say it's a new paradigm or a new tool in the toolkit that's being added to quality assurance. Te problem with traditional QA is you've got a team of people that are perhaps in one location and that brings certain biases. Tey have their own devices, a strong internet connection, and so on. As our industry grows and becomes more globalised, iGaming is penetrating markets where device quality is significantly different, the internet connectivity is weaker, that's more reliant on SMS or email or apps that you don't have a lot of experience with. Te people developing the software are physically and culturally distant from where they're operating.
Our services can be as simple as localisation and making sure that the UX and the language is correct, whilst it can also be as complex as payment providers, SMS providers, different third-party plugins. What we offer is a new perspective on how the product looks. We're not here to replace QA. TESTA is an additive resource which is especially useful when you're in many locations and you don't have the visibility from the ground.
Who are the testers?
It's a huge variation. We profile testers based on the skills they bring and on what the client wants. Sometimes they simply want somebody who is technically sound enough to navigate the menus, ensure there's no bugs, that a particular process works. We also get more advanced requests where clients want somebody with familiarity of sports betting and complicated parlays to try a product
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