Generally, what we see is that people come in with a specific problem and once they get used to having people on the ground with TESTA, they expand their scope and ask to test something else. I've had a lot of fun this year just because we're getting more returning
customers asking whether we can do something else for them. It's validating what we do is useful and they must be getting some results if they're looking to do more with us.
Is the testing more qualitative or quantitive?
Where it becomes interesting is when we benchmark with other operators in the region, either because the client is looking to gain share from them or defend share from up and comers. We can test what their whole experience looks like and give an accurate assessment of how a client compares with what's in the market.
So, there's a bit of qualitative and quantitive. It's more quantitive on the UX side of things and more qualitative when somebody goes through the registration process. How did it work? How does it compare to everything else in the market? Where can it improve? Was it smooth?
Do you have any data that you can share to demonstrate how crowdtesting improves quality and reduces time to market?
Whilst I can't share data, I can share some recent stories. We recently worked with a group entering the sweeps market in the US based in South Africa that has previously had no presence in the US. We helped them from the ground in various states look at who the leaders are, what their processes are, what they're offering, their key signups, communications, emails. We helped them collect a whole bunch of information on entering that market that saved them five- months’ work.
Another group we've worked with recently was looking to expand in the Canadian market with some major marketing campaigns. Tey wanted to make sure that all the payments were working properly and that everything they'd previously configured was good to go. And sure enough, we found a few issues with payments, and they fixed those. I can't tell you what those changes did in terms of their deposit rate, but I'm sure that fixing those issues made some percentage of difference. Unfortunately, we're in the middle, so we don't always get to see the bottom line, but I should certainly ask more clients for those types of stats.
Generally, what we see is that people come in with a specific problem and once they get used to having people on the ground with TESTA, they expand their scope and ask to test something else. I've had a lot of fun this year just because we're getting more returning customers
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asking whether we can do something else for them. It's validating what we do is useful and they must be getting some results if they're looking to do more with us.
Where are TESTA’s services being utilised the most?
We see a lot of Brazil and Latin America interest in general. Africa too, particularly South Africa. We do a lot of testing in Asia because this is our backyard - a mix between Southeast Asia and East Asia. Te US of course. And Canada, both the grey market served from a Maltese licence and the regulated Ontario market. From a personal standpoint, I'm enjoying launching a company that goes global from day one in the iGaming space because it can be anywhere. Te world's our oyster!
Te one geography where we don't see too much interest is Europe but that doesn’t come as too much of a shock because there's so many iGaming companies in Europe that can test these things. It's a known quantity where a lot of talent in the industry has been built up over the years. We specialise in the new developing countries where there's a bit more of an unknown factor.
What’s next for TESTA?
A lot of growth. 2024 was the first year we properly went to market, and it's been exciting, but in 2025 we need to market ourselves and get our name out there a bit more. We'll be a lot more present at trade shows, in the right media channels, looking for partnerships. We're going to raise a small round of funding. It's just taking what we've learned and refining it, building a better software platform to manage everything and bringing in more people to handle the test load. We were a little overwhelmed at the rise in existing clients who wanted more.
We conduct a lot of demo tests and that's our sales process - we don't PowerPoint people to death. If they're interested, they can get a real test in the market of their choosing and see how it works. We also publish a lot of research to show how it all works. Between all these channels we were overloading the test managers. We're going to bring a few more people in to help all the test managers, manage the community and throw more gasoline on the fire as it were.
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