Gamification in online casinos is becoming increasingly relevant and is a powerful tool for attracting new players and retaining. Game providers actively use gamification to enhance the popularity and user experience of their games. Implementing these elements increases the duration of gaming sessions, creates emotional connections, and gives a sense of achievement.
Gamification in online gambling involves the use of game-like elements and mechanics in betting over traditional gameplay. Tis approach aims to increase player engagement, making their experience more exciting and long-lasting. Te main elements of gamification include:
Quests and Missions, when players complete various tasks to earn rewards. Levels and Progression: Introducing a levelling system where players earn points and level up, gaining access to new features or bonuses; Rewards and Bonuses: Gamers receive rewards after achieving certain goals or participating in special events. Tese can include free spins, bonus money, or other valuable prizes; Tournaments and Competitions: Participants compete for prizes and titles, such as "Top Player.”
Platipus launched a Tournament Tool aimed at enhancing the gaming experience, boosting casino revenue, and increasing player loyalty. Tese tournaments allow players to compete
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with minimal bets while having the chance to win substantial prizes like Free Spins, cash rewards, and other incentives. Further, Platipus supports thematic tournaments for special occasions and allows the use of various currencies, including cryptocurrency, making the experience more diverse and engaging for players.
Operators have full control over prize distribution, ensuring fairness and an optimal competitive balance. Regularly hosting tournaments has proven to increase player retention and engagement, with casinos reporting a 30 per cent rise in total bets and a 20 per cent boost in gross gaming revenue (GGR). By focusing on innovation and a player-centric approach, Platipus continues to solidify its reputation as a top- tier developer of unique and captivating casino games.
"At Platipus, we are committed to innovation and delivering tailored solutions that enhance both player engagement and operator success," explains Vladyslav Garanko, Chief Business Development Officer. "One great way to achieve this balance of boosting retention and revenue is through our Tournament Tool. With its help, our partners can create fully customisable competitions that are truly unique, offering players a highly personalised gaming experience."
At Platipus, gamification is considered as a crucial element in enhancing player engagement. By weaving gaming elements into the gambling structure, fine-tuning risk levels, and
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