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Contents March 2025


GLI navigates surging demand for testing and certification Page-30


James Boje, Managing Director of GLI EMEIA, and James Maida, President & CEO of GLI, provide insights into the


Czech Republic Page-100


MARKET REPORT


In 2010 the government of the Czech Republic responded to the requests of local councils for greater authority to address the issue of gaming machines in slot parlours commonly known as ‘herna bars’ throughout the country. Te proposed legal reforms aimed to bring structure to a chaotic and poorly regulated sector. Te result has been an utter transformation of the industry. As of January 1, there were 51 companies licensed to operate technical games.


company’s response to the evolving global gaming landscape.


Advantech pushes the boundaries of technology with AI innovations Page-44 Zul Smart, Key Account Manager - UK and Ireland at Advantech, discusses his life-long interest in technology and how it’s spurred his passion to ensure customers reach their goals.


VENUE ADAPTABILITY Alfastreet's Ales Stefancic says the


supplier’s V-Line series features a modern design, premium materials, and customisable options, making it adaptable to various casino setups. Page-36


Genius Sports drives greater fan engagement with BetVision Page-60


Matt Fleckenstein, Chief


Product Officer at Genius Sports, underlines the need for immediacy, intelligence and interactivity in the company’s flagship product, BetVision.


Bede Gaming delivers customer value with iterative development Page-66 Following the rollout of a new native app, Daniel Whiteley, Chief Technology Officer, and Jessica Marrs, VP Product Marketing, underline the need for scalability across different regions.


CURVE APPEAL Amatic's CXs50 cabinet features a


big J-curved monitor that offers an uninterrupted gaming experience. Amatic’s Daniel Huber discusses the cabinet and new game releases. Page-58


Offering effective rewards Page-114 Gamification has become a pivotal strategy for enhancing player engagement and retention. However, the challenge lies in implementing gamification elements that captivate players without overwhelming them. G3 gathers the collective expertise of leading suppliers to explore the importance of balanced gamification and how to design effective and cohesive reward systems.


BALANCING GAMIFICATION


Bitblox builds entertainment around the price of Bitcoin Page-72


Brandt Page, CEO of game provider Bitblox, explains the untapped


potential for crypto-based prediction titles and the cross-market appeal for sports bettors and casino players.


Greentube CEO takes stock of global expansion and innovation Page-82 Thomas Graf, Chief Executive Officer of Greentube, provides a comprehensive overview of the company's performance in 2024 and outlines strategic initiatives for 2025.


TAILORED ITALIAN CONTENT Andrea Migliozzi, Country Manager


Italy, attributes the supplier’s success to a dedicated games roadmap focusing on local Italian player preferences. Page-76


3


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