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move to the next level, the gamer needs to collect five scatters shaped as diamonds in the game. Te higher he moves, the greater the potential winnings, including opportunity to hit the Grand Jackpot.


VLADYSLAV GARANKO Chief Business Development Officer, Platipus


developing transparent reward systems, we create a more captivating experience. Moreover, responsible gaming remains at the forefront of the Company's efforts. Demographic appeal and customisation are also vital, taking into account the unique characteristics of different jurisdictions.


"Gamification is a powerful tool for attracting and retaining players. However, we must not forget that responsible gaming is crucial," Vladyslav explains. "At Platipus, we strive to provide players with a gaming experience that is both safe and enjoyable. By upholding this principle, we not only foster long- term player trust but also contribute to the sustainable growth of the iGaming industry."


When developing games, it is crucial to consider and respect the cultural values. It is important to avoid themes or symbols that may be inappropriate or offensive to certain cultures. Localising games into other languages significantly enhances accessibility and makes the experience more enjoyable for users from different regions. For instance, Platipus games are localized into more than 20 languages, ensuring accessibility to larger geographical markets.


Conducting thorough market research allows developing USPs and preferences for target segments in a particular country. Tis enables the development of gamification strategies that truly resonate with the target audience. Specifically for the Brazilian market, Platipus Gaming released Wild Bingo, and instant games such as 4 numbers, 5000 Rush and others, which are becoming increasingly popular.


Te reward system plays a significant role and is valuable for gamers. Tese rewards can be material, such as discounts or free gifts, or intangible, such as badges or recognition in online casinos. Platipus also implemented gamification to satisfy gamblers who enjoy reward-based systems. For instance, in Mission Vegas by Platipus a player can win eight, 10, 12, or even 15 free spins. When the free spin feature is activated, a ladder with levels appears, which the player progresses through. To


A progressive and fair reward system helps motivate players and enhances their gaming experience. It is essential to ensure transparency in progression and reward system, making sure that gamers understand how they can earn rewards, and that the system is fair and unbiased. All Platipus slots, including Mission Vegas, are RNG (random number generator) certified to ensure the transparency of the gaming process, which is a good example of responsible gaming.


Ethical implementation of gamification is an important aspect of this process. It is necessary to adhere to the principles of responsible gaming to ensure a safe and positive experience for players. Tis could include bet limits, transparency of mechanics, and more. Ethical implementation of gamification is an important aspect of this process. It is necessary to adhere to the principles of responsible gaming to ensure a safe and positive experience for players. Tis could include bet limits, transparency of mechanics, and more.


Te future of gamification looks promising: with the development of technology, we can expect even more interactivity and personalisation in the world of online casino games. Innovative solutions may include the use of artificial intelligence to analyse player behaviour and offer personalised bonuses or promotions, further enhancing user engagement with the platform. AI will play an important role in personalising gamification elements and enhancing player engagement. By analysing user behaviour and preferences, artificial intelligence can provide a personalised experience for each player.


In the future, augmented reality and virtual reality technologies will be able to provide a more immersive gamification experience, changing users’ interaction with gaming platforms. Tese technologies create realistic and engaging environments that enhance the enjoyment of the game. Blockchain can increase transparency and trust in gamification by providing verifiable proof of achievements and rewards. Tis technology can also support decentralised gamification platforms.


Terefore, the future of gamification for online casinos promises to become even more dynamic and innovative due to new technological solutions and changes in gamers’ behaviour and habits.


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