happen. For the time being, most operators will probably put us somewhere in the casino lobby akin to crash games because a lot of people see our content as being the next type of Aviator in the sense that it's a different kind of gameplay.
Why is there a cross-market appeal between casino and sports betting for this kind of content?
If you look at a typical slot game, you go on a journey through various features and bonuses before starting over again. Once you've gone through that, there's limited appeal to return. With Up or Down and Up or Down Turbo, you've always got the live real price of Bitcoin. Tere's always something different happening so every time you come back to the game it's not the same thing.
On the flip side of that, the fixed odds nature of our games means that if
know it's fair or prudently fair? Tat is the one element of our business that is still on chain. We take the Bitcoin price from an on-chain Oracle called the Pyth Network. We're not just taking the Binance price, for instance. Te last time I checked the Pyth Network has 31 different publishers to that Oracle. If a player wanted to, they could validate what we're showing on our game to something on-chain and see it. I think that's a very important point to underline.
Bitblox has penned several agreements in recent months including with Timeless Tech, Betcoin, 21VIRAL. How are games performing with operators?
When someone visits our game on a website, we're seeing a conversion rate more than 20 per cent of people actually betting which is pretty high for someone landing on a game and then actually playing it. Our average session duration is more than six minutes which corresponds to
We've got strong numbers on retention - we're getting close to 15,000 unique players just having played Up or Down Turbo since we went live in July last year without any promotion.
you have a sports betting mindset you look at these titles and think "I could beat this." It's not an RNG that over a long period of time will eventually take your money. From a casino players perspective, they play like a casino game.
What was the inspiration for these games?
Tere is a game in the Web3 world called bustabit which Aviator is very similar to, and we've seen businesses offering these prediction-type games in new formats, such as pool-based aspects and different timeframes. We took that idea and started testing it in the global iGaming space to ascertain whether there'd be demand because we knew it was unique. It was clear from very early on that people thought this concept is quite cool. When we started out, we were doing demonstrations of 10-minute games predicting what Bitcoin will do. As we've evolved, we're now down to a timescale between 20 seconds and one minute. I think there's a lot of good ideas to be explored in the crypto degen space.
How difficult are the games to build? It's not easy. A lot of people ask: what Bitcoin price is it? How do I
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playing 10 games of Up or Down Turbo. Tat's longer than people tend to spend on an entire website.
We've got strong numbers on retention - we're getting close to 15,000 unique players just having played Up or Down Turbo since we went live in July last year without any promotion. Without the promotional element, we've demonstrated the content lands with a decent spectrum of people. We've found that younger generations are far more comfortable with crypto so if there's a way that you can bring them in via a crypto game, you can then cross-sell them to betting on sports and casino games. Tere's a lot of potential on the promotion front.
What’s the script with 3 in a Row, Bitblox’s newest game?
We're very excited about 3 in a Row. With the concept of Up or Down Turbo being a 20-second game, we have effectively flipped the concept into an accumulator-type product if we are using sports betting terms where instead of getting one prediction, you've now got to get three in a row correct. You've got three 20-second games, but now we're up to eight combinations of up or down effectively.
We've also introduced a bet builder feature so you can combine three of
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