YOEL ZUCKERBERG Chief Product Officer Soft2Bet
increase retention and boost player lifetime value (LTV), providing operators with a competitive edge in a crowded market.
Soft2Bet's MEGA platform sets a new industry standard by transforming the customer journey into an interactive, rewarding experience. With city-building elements, players enjoy a unique blend of gaming and progression, enhancing overall engagement.
In Betinia’s city builder, players can construct iconic stadiums and unlock European capitals while betting on popular casino games and sports events. Unlike standard reward mechanics that rely solely on bonuses, Betinia’s progression-based approach allows players to build, explore, and unlock rewards at their own pace.
Tis model ensures players feel a deeper connection to the platform, boosting retention and encouraging longer engagement. Te combination of sports and casino elements further broadens player appeal, particularly in markets where cross-vertical gaming is popular.
CampoBet, our sports-focused brand, offers players the opportunity to collect trophies from the most popular international and local sports, including football, hockey, basketball, and tennis. A particular focus on tennis has resonated strongly with players, offering unique trophy cups that build long-lasting connections and retain users through personalised gamified journeys.
Te Trophy Cups system engages players by rewarding long- term commitment rather than short-term participation, ensuring that players stay invested well beyond initial gameplay.
At Tooniebet, the focus has always been on delivering a player- first experience that sets us apart from the competition. Our approach centres around game selection, gamification, and
localisation, which have been the driving forces behind our messaging and creative strategies.
We’ve developed best-in-class gamification that seamlessly integrates with our games. Players can join tournaments and complete challenges to earn coins, which can be redeemed in our shop or through the collection feature. Every element is wrapped in a distinctly Canadian theme, designed to make players feel right at home and deliver an experience that truly resonates.
Te global gamification market is projected to grow from $9.1bn in 2020 to $30.7bn by 2025 at a CAGR of 27.4 per cent. Looking ahead, several key trends will shape the future of gamification. Peer-to-peer elements will play a bigger role, allowing players to compete and collaborate, which adds social depth to the gaming experience. At the same time, AI-driven personalisation will enable real-time adaptation of challenges and rewards, making gameplay more tailored and engaging for each user.
Another important trend is cross-vertical engagement, where sports, casino, and casual gaming experiences are integrated to appeal to a broader player base. Finally, story-driven gameplay will become increasingly central, encouraging players to invest more time and build emotional connections with the platforms they use.
Gamification in iGaming has become an essential strategy for boosting engagement, retention, and conversion. However, success depends on striking the right balance and crafting experiences that are rewarding, immersive, and sustainable.
With the MEGA platform and a portfolio of diverse brands, Soft2Bet continues to raise the bar, delivering gamification experiences that resonate with players and achieve measurable results. As the industry evolves, the focus remains on providing tailored, narrative-driven journeys that keep players engaged, loyal, and coming back for more.
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