What we're seeing is that operators really care about the


first-time deposit flow. Tat's the most common thing they want tested. We'll then have testers sign up for an account and deposit, recording the number of seconds it took in


total, how many fields it had, what the payment options where, and how seamless the overall FTD process was.


KYLE WILTSHIRE CEO TESTA


and share feedback on if the appropriate markets are there. We are building out this massive community of people from all over the globe who are capable of testing gambling sites who bring unique skillsets to the table.


Are testers always geographically bound?


I would say 70 - 80 per cent of test requests are geographically bound. Sometimes clients just care about a particular product, and it doesn't matter, but often implying our services is about targeting a certain region. In the US, for example, there's extreme challenges with testing and getting visibility in that market because there's so many stringent regulations around geo-compliance.


You can't even sign up or view the sites unless you're physically in the market. Getting visibility of what the actual experience looks like for a sports bettor in Illinois is difficult when your people are based in Sweden or Malta.


Are testers ever assigned based on their demographic?


Yep, so there's kind of a middle layer and that's where the magic happens. Tere are instances where a customer would tell us who we'd like to test a product with. From there, we can assign who those testers will be and what experience we want them to have. Te testers then execute it, and the important thing is that we validate all the work in between.


As we've built this business, I've been surprised at how many operators and providers at scale have been managing this problem


themselves for years. Sometimes they have in-house testers and it's quite sophisticated with entire departments and teams that manage them. Other times it's just they have friends and family being spammed constantly to see if SMS works in this or that market.


At TESTA, we assign all the information to a tester, get the result, verify if the result was proper, then put this information into a format the customer can understand. We manage the data and the information as it goes down to the ground to be tested and then back to the provider.


What are operators and providers testing for?


What we're seeing is that operators really care about the first-time deposit flow. Tat's the most common thing they want tested. We'll then have testers sign up for an account and deposit, recording the number of seconds it took in total, how many fields it had, what the payment options where, and how seamless the overall FTD process was. Providers investigate game performance quite a lot. Tat's a measure that, as you get farther and farther out from their area of expertise or home markets, they get quite curious about.


For example, should our spin time or load time be different? Tis is what it is in the European market, but should it be like that in Asia or Latin America? For providers that are in 30-plus markets, they're interested to get feedback from the ground. Aside from the first-time deposit flow, operators are keen to test big changes so common examples are if a platform is being updated, a new feature is being added to the sportsbook or before committed significant marketing spend before a major promotion.


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