Optimove: World Cup 2022 betting insights for the EUR Os
iGaming CRM marketing platform Optimove analyses consolidated operator data from the 2022 FIFA World Cup, offering insights on betting patterns and player behaviour ahead of EURO 2024.
Te anticipation surrounding the UEFA European Football Championship, Euro 2024, presents a golden opportunity for sportsbook operators to attract and retain players. Analysing more than 10 million bets and drawing from the lessons learned during the 2022 FIFA World Cup,
Optimove delved into key insights and strategies to optimise marketing efforts for Euro 2024. With data-driven analysis and actionable takeaways, iGaming operators can leverage this information to drive growth and enhance player engagement.
Expect more bettors but lower average bet amount
During the 2022 World Cup, a surge in betting activity was evident, with a notably higher number of players engaged compared to non- tournament months. Te peak of this
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engagement was observed in November 2022, marked by a 50 per cent surge in First-Time Depositors. Tis influx continued into December, showcasing a 38 per cent increase in total sports bettors.
Tese trends underscore the significant connection between major events and upcoming ones, such as the resumption of the regular football season or in Euro 2024’s case – the Summer Olympics in Paris, kicking off just days after the final whistle.
Expect higher total deposits
During the 2022 World Cup, total deposits surged by 22 per cent and 24 per cent in November and December 2022, respectively, compared to the average offseason month. Major sporting events like the Euro 2024 attract a significant number of new, casual players who
contribute to increased total deposits. However, casual players tend to make smaller individual deposits compared to regular bettors.
Terefore, marketers should focus on acquiring a substantial share of these new players early on and implementing strategies to nurture them into high-value players.
Expect newbies to come in droves
During the World Cup, the percentage of new depositors increased more than two-fold compared to the average off-season month, with a 13 per cent increase in November 2022.
However, this influx of new depositors presented both opportunities and challenges for operators. Despite the initial excitement, new players exhibited lower retention rates compared to those who started wagering at other times of the year. Understanding the motivations of new players during major events is crucial for effective retention strategies.
Expect players to bet on their home team
Te likelihood of a player placing a bet on their national team’s match is +40 per cent higher than on an average match during the group stage.
To amplify impact and engagement, marketers
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