for our Branded Megaways game, we have built a reputation as the go-to for branded content.
Collaborations between game developers and casino brands leverage the built-in trust associated with casinos and their players. Offering players a popular mechanic in an environment that has an increased level of endorsement from a brand they trust is a great way to engage existing audiences.
On the flip side, collaboration between game developers and brands from outside the industry brings an opportunity to potentially engage with new audiences.
Tere is a more complex commercial balancing act as expectations need to be set with both the brand, as they will have little to no knowledge of the commercial landscape of our industry, and with the casino brands as there is a trend for game developers to pass on additional cost for these types of branded games due to the extra cost associated with bringing a brand into the industry.
Tese costs and benefits should be carefully considered when approaching this form of branded content. Te question of whether branded slots are a passing trend, or a lasting element of the gaming landscape, hinges on several factors, including the quality of the games produced and the nature of the partnerships formed.
If developers continue to prioritise creative P104 WIRE / PULSE / INSIGHT / REPORTS
"At Big Time Gaming, our quest for the next game-changer involves a deep dive into
different BTG ingredients that make a game special. We rely on intuition as a starting point but don't stop there. We bring it to our team, test it internally, gather feedback, and iterate." Nik Robinson
integration of the brand with innovative gameplay, branded slots have the potential to remain a significant and evolving facet of the industry beyond 2024.
Te key to the longevity of branded slots lies in the ability to deliver games that do more than just capitalise on the brand's name.
Connor: I believe that branded products, in general, are the perfect way to reach new audiences. We have done it in one slot game as well as with our Plinko, Mines and now our Smash4Cash product too with the launch of Rampage! We see it as the ultimate opportunity to reach casino players who are loyal to a specific brand and gain not only their trust but their own loyalty to our products. I see this trend continuing in 2024 and beyond, most definitely.
Nik: BTG has been a trendsetter, particularly with its highly popular branded slots such as Who Wants To Be a Millionaire, Monopoly and Wheel of Fortune. Te rise in the popularity of branded slots is a noticeable trend in recent years, and it is anticipated to persist as developers aim to connect with established fan bases.
We emphasise the importance of a meticulous selection process and precise execution for branded titles to ensure sustained success. Our commitment goes beyond licensing brand names; we also have licences for classic songs featured in games like Sanctuary, Outlaw, Lil Devil, Rasputin, and Danger High Voltage, which is poised for a sequel this year. Classics are legendary and possess enduring appeal and remain timeless.
Should innovation in features and mechanics take precedence over innovation in design?
Nik: Assessing the strength and uniqueness of a game mechanic is like searching for diamonds. It's not just about the initial sparkle but the potential brilliance after refining.
At Big Time Gaming, our quest for the next game-changer involves a deep dive into different BTG ingredients that make a game special. We rely on intuition as a starting point but don't stop there. We bring it to our team, test it internally, gather feedback, and iterate.
In the dynamic igaming landscape, the essence
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