keep that in mind. You want to try bringing something new to the table while also meeting the needs of that core audience you have built over time. It is a difficult balance to achieve, but when done right, it can yield great results.
David: Tis is the perfect question for Swintt to answer, as we’ve set up our slot portfolio with precisely this in mind!
On the one hand, we have SwinttPremium games that focus on combining recognisable design elements from traditional land-based slots with rewarding, easy-to-trigger free spins features, while on the other, we have SwinttGames which are generally a bit more innovative in terms of their themes and offer a range of unique bonus mechanics that players won’t find with any other provider.
Add to that, titles from our latest acquisition, Elysium Studios, and it should be clear that our strategy is to have as diverse a portfolio as possible to better cater for players in many different markets.
“On one hand, classic themes carry a nostalgic value that resonates with a broad audience, serving as a beacon of familiarity in a sea of innovation. On the other, the allure of uncharted themes lies in their ability to offer fresh perspectives and untapped experiences, captivating the curiosity of players
seeking novelty. The key to mastering this balance is a deep understanding of player preferences and market trends, gained through research and engagement with players.” Alex Ratcliffe
Nik: It's essential to gauge market trends and player preferences when creating a new title. A combination of both can be successful, if there's a focus on delivering a unique and enjoyable experience. We'll always cherish and fortify our existing mechanic-led titles, the quest for the next big thing is an integral part of the BTG DNA. Our big launch with Bonanza Falls is a nod to one of our most popular games, Bonanza. We raised the roof, with this one last year.
It's a blast from the past but is technologically light years ahead! Similar and better innovative slot experience to be expected from this year's mega launch of Danger High Voltage 2!
Connor: It's absolutely something that requires a fine balance in a provider's portfolio and something that we aim to assess with each release. Do we stick to what players love or do we take the theme in an entirely new direction? Te most important thing here is to understand the target demographic that you are aiming engage with.
WIRE / PULSE / INSIGHT / REPORTS P101
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