There are some strict


limitations and restrictions being discussed - such as vast restrictions on advertisements - that would limit some


operators from running their business and will push out legitimate players from the market. This has the potential to leave a gap for unregulated operations to come in, which the regulators have no control over. This will eventually lead to the opposite goal that regulators are trying to achieve. A careful balance must be struck between


effective regulation and the ability to conduct business in a profitable and sustainable manner.


scrutiny over issues like addiction and harm. A sustainable online betting industry relies on maintaining a healthy player base over time. By promoting responsible gambling practices and preventing problem gambling, the industry can help ensure that players continue to engage in betting activities responsibly and sustainably, rather than burning out or experiencing negative consequences.


Adhering to strict regulatory standards not only fosters a healthier industry environment but also helps operators avoid legal and financial penalties associated with non- compliance. By proactively addressing consumer protection concerns, operators can minimise the risk of regulatory intervention and maintain a positive relationship with regulators.


Tat being said, there are some strict limitations and restrictions being discussed - such as vast restrictions on advertisements - that would limit some operators from running their business and will push out legitimate players from the market.


Tis has the potential to leave a gap for unregulated operations to come in, which the regulators have no control over. Tis will eventually lead to the opposite goal that regulators are trying to achieve. A careful balance must be struck between effective


regulation and the ability to conduct business in a profitable and sustainable manner.


Soft2Bet operates out of and generates the bulk of its revenue from Europe which has a tougher regulatory environment than that of the US. Does this offer Soft2Bet an advantage to get ahead of any potential regulation changes?


Definitely, Soft2Bet already has robust compliance infrastructure in place to adhere to European regulations. Tis infrastructure can be leveraged to quickly adapt to new regulatory requirements in the US, ideally giving us an advantage next to competitors entering the market, who may need to invest more time and resources to establish similar systems.


Also, EU markets have a strong focus on responsible gambling and consumer protection, which is reflected in its regulatory framework. Soft2Bet's experience operating in this environment will give it a deeper understanding of the importance of responsible gambling measures and how to effectively implement them, which could be beneficial in meeting regulatory expectations in the US.


Operating in a regulated market like Europe enhances Soft2Bet's brand reputation and credibility and can be advantageous when entering new markets, including the US.


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