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The Midwest’s Largest Retail Sportsbook
Marking the final milestone in the casino’s $190m renovation, Milwaukee's Potawatomi Casino Hotel has unveiled its massive permanent sportsbook.
Te 6,500 sq. ft. retail sports betting space consists of two floors, 2,000 sq. ft. LED screen, over 20 TVs in sizes up to 98” and seats over 200.
WISCONSIN SPORTS BETTING
OHIO – DraftKings and Live! Hospitality & Entertainment opened the new DraftKings Sports & Social on May 9 in the former Melt Bar & Grilled in Short North, Ohio. The partnership had already seen the PBR Cowboy Bar open at Easton Town Center in February, whilst DraftKings previously opened Sports & Social locations in Detroit and Nashville.
The 5,500-square-foot bar and restaurant will boost a 37-foot LED media wall and 20 additional high-definition TV sets. Customers can bet on sports through the DraftKings Sportsbook app, as well as participate in DFS contests on mobile.
NEW JERSEY & PENNSYLVANIA – Evolution has announced the go-live of its Video Poker online casino game in the US, now streaming to players in New Jersey and Pennsylvania.
The game, which offers poker fans the opportunity to play up to 100 hands at once and choose from five paytables, is an online recreation of the popular Video Poker terminal games that came to prominence in the 1980s. First Person Video Poker, the RNG version of the game, 3D-animated and featuring a ‘GO LIVE’ button, is also now available.
NEVADA – Hard Rock International has announced its plans to cease operations of The Mirage Hotel & Casino as of July 17, 2024, to begin the transformation of the property into the Hard Rock Hotel & Casino and Guitar Hotel Las Vegas.
Hard Rock will develop a new integrated resort featuring a nearly 700 ft. guitar-shaped hotel towering prominently in the centre of the famous Las Vegas Strip. Hard Rock Hotel & Casino and Guitar Hotel Las Vegas is expected to double the current number of jobs at The Mirage for the Las Vegas community, while the renovation of the property will generate over 2,500 construction jobs.
Hard Rock will pay approximately $80m in severance packages for eligible union and non- union employees remaining with the property through cessation of operations.
UNITED STATES – Light & Wonder has announced its L&W Engage Enterprise Loyalty Platform solution is now powering the 24K Select Club loyalty programme for Golden Nugget Casino properties nationwide.
L&W Engage Bridge is a component of L&W’s system agnostic enterprise loyalty platform, L&W Engage. The platform offers seamless compatibility with any Casino Management System (CMS) within the L&W portfolio or non-L&W systems. The integration elevates loyalty features for all Golden Nugget Casino gaming systems.
P20 WIRE / PULSE / INSIGHT / REPORTS
Milwaukee's Potawatomi Casino Hotel has unveiled its permanent sportsbook, which includes a 2,000-square-foot LED video wall capable of broadcasting over 30 games simultaneously, 200 seats and a capacity of over 400 over two floors.
Te Forest County Potawatomi held an opening ceremony for, what at 6,500 square feet, is the largest retail sports betting venue in the Midwest. Along with a new poker and high- limit room, it cost $190m to build. Te Poker Room, which opened on May 3, has 13 tables with games including 1-3 No Limit, 2-5 No Limit and Pot Limit Omaha (PLO).
Te Potawatomi Sportsbook, the 6,500 sq. ft. retail sports betting space, consists of two floors, 2,000 sq. ft. LED screen, broadcast booth with professional quality three-camera system, over 20 TVs in sizes up to 98” and seats over 200. Kiosks and ticket writers are available for all casino guests.
“Tere is not a retail betting space outside of Las Vegas that can compete with this high-end venue,” said Sean Cullen, Director of
Sportsbook. “With the 75 kiosks we currently have, we are number two in the country for gross gaming revenue of publicly reporting sportsbooks. We believe our new retail sports betting venue will make us a top travel destination in the Midwest.”
Te Potawatomi Sportsbook featured 48 beers on tap, including the Dealers Choice Potawatomi Pilsner, which was a collaboration with Milwaukee’s own City Lights Brewing Co.
“In all my years in the gaming industry, the opening of Sportsbook and Poker Room has to be the most exciting time in my career,” said Dominic Ortiz, CEO of Potawatomi Casino Hotel. "We are excited to bring the next level of an entertaining sports betting atmosphere to our guests. We appreciate the patience our guests have given us while we build out these two extraordinary projects.
“When I first set the vision and sat down with the leadership of the Forest County Potawatomi and told them we were going to build one of the best retail, state-of-the-art sportsbooks in the country, there was a lot of jaw-dropping."
Nevada IGT generates $1bn in Q1 ahead of Everi spin off
International Game Technology generated revenue of $1.07bn, up one per cent for the first quarter ended March 31, 2024, driven by strong global lottery growth, partially offset by the timing of gaming and digital product sales.
Te quarter was marked by the announcement that IGT's gaming and digital business was to be spun off and combined with Everi Holdings. Te transaction is expected to close in late 2024/early 2025.
Gaming and digital revenue came in at $406m, compared to $436m in the prior year, reflects lower product sales due to fewer terminal unit shipments in the current year and elevated intellectual property and software licences in the prior year, partially offset by higher service revenue driven by growth in
the global installed base, which more than offset lower yields, and a 10 per cent increase in iGaming revenue.
Global lottery revenue came in at $661m increasing by six per cent year-over-year on significantly higher product sales, driven by delivery of GameTouch 28 self-service terminals in Canada and software upgrades in Singapore and Germany, and continued same-store sales strength in Italy.
"Innovative game, hardware, and systems solutions drove better-than-expected global lottery and gaming and digital performance in the first quarter," said CEO Vince Sadusky, CEO of IGT.
“We continue to make progress on separating... and preparing for the proposed transaction with Everi."
New York
Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring instant scratch-off games to players in the state with a new primary provider contract.
Te partnership, which began in 1976, powered the New York Lottery’s Scratch-Off games to a $4.4bn product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.
Te New York Lottery boasts one of the highest total lottery profits in North America and is ranked number eight worldwide for instant scratch game sales (La Fleur’s 2024 World Almanac). Te collaborative, primary provider partnership with Scientific Games has resulted in a well- balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita).
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