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INSIGHT US SPORTS BETTING


Te landscape of online sports betting and iGaming regulation in the United States is indeed evolving rapidly, and it's likely that we'll see increased consumer protections similar to those being considered in the EU. At Soft2Bet we take these matters seriously and are always looking to promote the conversation around safe and responsible gambling.


As we look forward, states may consider implementing wagering limits to prevent excessive gambling and protect at-risk players. Tere could be adjustments to advertising practices to ensure responsible marketing and minimise the exposure of vulnerable populations.


Tis might include restrictions on the timing and content of ads, as well as requirements for clear and prominent responsible gambling messaging. States may introduce measures to monitor players' gambling activity and intervene if excessive losses are detected.


We could also see the implementation of financial checks to assess players' ability to sustain losses and mechanisms for setting loss limits or providing self-exclusion options. States may also mandate that online gambling operators implement robust responsible gambling programs, including features such as self-exclusion, cooling-off periods, and access to resources for problem gambling support.


States will likely also invest in expanding problem gambling support services, including helplines, counselling, and treatment programmes, to address the needs of individuals struggling with gambling addiction.


regard to the company’s MEGA solutions. What safeguards does Soft2Bet have in place to guard against the existing and potential compliance and security issues of utilising AI?


Soft2Bet adheres to established regulatory frameworks such as GDPR, and other relevant data protection laws, regardless of if a product involves AI. Te team also dedicates resources ensuring that AI applications comply with these regulations.


Going beyond what is required by regulators, Soft2Bet has strict principles when it comes to transparency, fairness, and accountability in AI decision-making processes.


Data security measures are essential to protect sensitive customer data, and Soft2Bet intends to conduct regular audits and assessments of AI systems to identify and mitigate any potential compliance or security risks. Tis could involve third-party audits as well.


Increasingly stringent legislation set to be imposed in the UK begs the question if, and when, US states will increase consumer protection for online sports betting and iGaming. What protections do you foresee being imposed?


As we look forward, states may consider implementing wagering limits to prevent excessive gambling and


protect at-risk players. There could be adjustments to advertising practices to


ensure responsible marketing and minimise the exposure of vulnerable populations. This might include restrictions on the timing and content of ads, as well as requirements for clear and prominent responsible gambling messaging. States may introduce measures to


monitor players' gambling activity and intervene if excessive losses are detected.


It's worth noting that the regulatory landscape for online sports betting and iGaming varies across different states in the US, with some states already implementing certain consumer protections while others are still in the process of developing regulations. As awareness of the potential risks associated with online gambling grows, it's likely that we'll see an increased focus on protecting consumers and promoting responsible gambling practices nationwide.


Are such changes a positive for the health of the US online betting industry long term?


Yes, implementing measures to enhance consumer protection and promote responsible gambling can ultimately benefit the long-term health of the US online betting industry in various ways such as building trust and credibility within the industry. Players are more likely to feel confident and safe engaging in online betting when they know there are protections in place to safeguard their interests.


Also, by implementing safeguards such as wagering limits, responsible gambling tools, and financial checks on losses, the industry can help mitigate the risk of individuals developing gambling-related problems. Tis not only protects consumers but also reduces the likelihood of regulatory backlash and public


WIRE / PULSE / INSIGHT / REPORTS P51


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