Pulse
SLOT DESIGN ROUNDTABLE
“The heartbeats, the highs, the lows, and the
unpredictability – that's what we aim to amplify.
Adaptability, on the other hand, is our nod to the future. We're in a dynamic space, and what works today might need a twist tomorrow.” Nik Robinson
this ensures your game can reach the broadest audience possible.
Nik Robinson, CEO, Big Time Gaming: We've consistently led the charge in pioneering innovation within the slots industry. Crafting a successful slot title is a nuanced process that requires a fusion of various elements tailored to player preferences, engagement, and groundbreaking ideas.
Nowadays, players will spend extra time on a game to work out its nuances and personality. Key ingredients in our formula include an engaging theme featuring new concepts, compelling visuals, and a captivating storyline.
We also prioritise innovative mechanics such as Megaways, Megapays, and Megadozer, alongside inventive features like Bonus Buy, Dual Reaction, Unlimited Multipliers, and Win Exchange. A user-friendly interface, balanced volatility and distinctive soundtracks further contribute to our stand- out slot games.
Te heartbeats, the highs, the lows, and the unpredictability – that's what we aim to amplify. Adaptability, on the other hand, is our nod to the future. We're in a dynamic space, and what works today might need a twist tomorrow.
Lloyd Roberts, Head of Studio, Blue Guru Games: We pride ourselves on telling unique and interesting stories. Creating a new theme allows for innovation and creativity, which can attract players who are looking for a new experiences and gameplay mechanics.
In a saturated market, offering something new and unique can help the game stand out from competitors and capture the attention of players.
Ultimately, the decision should be based on a P100 WIRE / PULSE / INSIGHT / REPORTS
combination of market research, player preferences and the developer's creative vision.
It's also possible to blend elements of both approaches by putting a new twist on a classic theme or incorporating innovative features into a familiar setting such as we did with Curse of the Mummies.
When developing a new slot game, how do you strike a balance between reinventing a classic theme with exploring new, uncharted themes that bring something new to the table?
Alex: Balancing the reinvention of classic themes with the exploration of new territories is a dynamic dance between familiarity and innovation. On one hand, classic themes carry a nostalgic value that resonates with a broad audience, serving as a beacon of familiarity in a sea of innovation.
On the other, the allure of uncharted themes lies in their ability to offer fresh perspectives and untapped experiences, captivating the curiosity of players seeking novelty. Te key to mastering this balance is a deep understanding of player preferences and market trends, gained through research and engagement with players.
Tis insight helps us identify which classic themes are ripe for reinvention, infusing them with new life through innovative mechanics and narratives that respect their original allure while offering new layers of engagement.
When venturing into new themes, it's crucial to weave elements of familiarity into the fabric of the game design. Tis approach reduces the learning curve and broadens the appeal of the game, making it accessible to a wider audience.
Whether it's through the mechanics, storytelling, or visual design, finding a touchpoint of familiarity within the novelty can be the bridge that connects players to new experiences.
Lloyd: Due to their familiarity and sense of nostalgia, classic themes frequently have an audience of their own. Players who are already familiar with the genre and design style may be drawn in by reinventing a classic topic.
In contrast to creating something completely new, reinventing a core selection of themes that have a track record of popularity can be seen as a less risky approach.
When developing a new game, you need to
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