Pulse
EURO 2024 GR8 TECH
identification of the needs and interests of different user groups, the development of personalised marketing strategies, and the identification of the most valuable customer segments.
Additionally, we immerse players in the world of Gamification, adding more colour and excitement to the interaction with the product. Tus, the entire system, working as a cohesive organism, enables more effective interaction with the audience, enhancing their engagement and satisfaction.
How competitive will pricing and margins be? What will betting trends be, and how will they differ from the last European Championships in 2020?
Te European Championship consistently captures global attention from both sports enthusiasts and the betting community. For
our clients but also offers the best odds, enhancing the overall betting experience.
What is the scale of the respective cross-sell opportunity for slots, live casino, virtual sports, and crash titles? How can operators persuade sports bettors to try casino-style titles?
Te excitement of EURO 2024 opens up significant cross-sell opportunities for operators in various iGaming verticals such as slots, live casino, virtual sports, and crash titles. To capture the tournament's thrill, iGaming developers are launching new games with football themes featuring iconic teams and players, and immersive live casino environments that resonate with sports fans.
Operators should surely take advantage of these offerings for cross-selling. Sports betting and casino players are different crowds, and
We anticipate more engagement in statistical markets, fast
markets, and bets on individual player performances, reflecting the detailed and real-time data now available. This trend aligns with a growing preference for more dynamic and personalised betting experiences, such as bet builders and outright betting.
EURO 2024, we're looking at a tournament that continues to grow in popularity, with the global audience for Euro 2020 reaching 5.2 billion viewers. Notably, we’ve seen significant increases in engagement from regions like the United States (+32 per cent) and India (+229 per cent), which suggests a broadening interest that extends far beyond Europe.
In terms of betting trends for EURO 2024, the focus is evolving. We anticipate more engagement in statistical markets, fast markets, and bets on individual player performances, reflecting the detailed and real-time data now available. Tis trend aligns with a growing preference for more dynamic and personalised betting experiences, such as bet builders and outright betting.
Our platform is designed to support this shift. We are enhancing our offerings with additional betting functionalities, new cash-out options, and a richer variety of markets. Tis ensures that every moment of the game can be a betting opportunity, keeping fans deeply engaged.
Regarding pricing and margins, we are committed to staying competitive. Our competence in risk management and trading will allow us to offer margins in the range of three-five per cent and potentially as low as zero per cent for top events.
Tis strategy not only ensures profitability for P82 WIRE / PULSE / INSIGHT / REPORTS
cross-selling usually requires considerable operator effort.
However, during this event, anything that says EURO 2024 and/or has a football theme tied to it is more likely to attract the attention and interest of Euro cup enthusiasts. Tis will undoubtedly increase the efficiency of all cross-selling campaigns targeted at EURO enthusiasts.
Gamification can certainly be one of the key methods to drive sports-oriented traffic to casino and vice versa. By incorporating gamification elements such as achievements, leaderboards, challenges, and more that target these Euro 2024-oriented iGaming content, operators may harness the competitive nature of sports punters while enticing them to try out the other iGaming verticals with the most seamless cross-sell-oriented content.
Operators may also create bonus campaigns that reward players for trying out the other verticals. If structured and communicated correctly, these campaigns will not only result in higher GGR and LTV figures for the players who start engaging with multiple igaming verticals but will also improve revenue predictability for operators.
Tis is especially beneficial as RNG-based games tend to offer more stability in revenue projections compared to sports betting.
We anticipate more engagement in statistical markets, fast markets, and bets on individual player performances, reflecting the detailed and real-time data now available. This trend aligns with a growing preference for more dynamic and personalised betting experiences, such as bet builders and outright betting.
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