Pulse
EURO 2024 GR8 TECH
GR8 Tech: Dynamic Betting Experiences
Evgen Belousov, CEO of GR8 Tech, anticipates greater engagement in statistical markets, fast markets, and individual player performances for this year's European Championships, with gamification being a key method to drive sports- oriented traffic to casinos.
What are sportsbook providers doing to ensure platform stability and myriad localisation options for operator clients?
Evgen Belousov CEO GR8 Tech
How are operators preparing for EURO 2024?
EURO 2024 is going to be a big deal for operators due to its massive global following. For context, the revenue from the previous EURO event was nearly €1.9bn. Given this popularity, operators need to ensure their platforms can manage the surge in activity without any hiccups.
Our approach to testing is quite dynamic. We simulate different scenarios: some tests gradually increase the load to peak levels, while others might spike the load abruptly to see how the systems cope. We even conduct these tests
unannounced - this keeps our teams sharp and ensures that our systems are always ready,
not just during big events but as part of our daily operations.
It's crucial for all operators, regardless of their size, to test their systems thoroughly before the tournament to ensure they can handle peak times smoothly. Tis is where working closely with technology providers comes into play, helping to optimise and stress-test all system components.
Delivering a superior user experience during the event itself is key. Tis means not only ensuring the technology holds up but also providing easy registration, personalised betting options, attractive promotions, reliable payment options, and so on.
After the tournament, operators have a golden opportunity to retain customers by using the insights gained from user data to offer more personalised experiences and content that align with individual preferences.
For us at GR8 Tech, platform stability is not a goal but a standard. We regularly conduct rigorous tests on all critical components of our system to ensure they can handle varying loads. Our approach to testing is quite dynamic.
We simulate different scenarios: some tests gradually increase the load to peak levels, while others might spike the load abruptly to see how the systems cope. We even conduct these tests unannounced - this keeps our teams sharp and ensures that our systems are always ready, not just during big events but as part of our daily operations.
However, even the most rigorous routines don’t insure against all scenarios one hundred percent. Tere are thousands of reasons why something can go haywire during high-load live events. It's important to focus on solving the problem and making the most of it, so that an unfortunate case becomes a valuable learning experience.
As for the customer journeys, our platform is designed to adapt to the specific needs of our operator clients, allowing them to fine-tune the customer’s campaign to meet their unique goals and target audiences.
Tis is implemented with the help of GR8 Tech’s proprietary CRM tool - Journey Builder, which uses a straightforward drag-and-drop interface that lets operators meticulously plan customer interactions. By setting these up in advance, CRM managers can shift their focus during the tournament from execution to analysis and real- time adjustments.
Te СRM system offers many flexible ways to segment the audience, allowing for more precise
NEWSWIRE / INTERACTIVE / MARKET DATA P81
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