INSIGHT
US LEGISLATION BETCOMPLY
Te potential market changes in these states are substantial. Established markets may see shifts in consumer behaviours and increased competition, leading to innovations in betting technology and customer service.
Mark Roy
US Compliance Consultant BetComply
Mark Roy is an experienced gaming leader, offering over 20 years of experience in working, building, improving and leading technical and regulatory compliance activities for several major testing, land-based, sports wagering and online gaming companies, including Gaming Labs Internationals, Aristocrat, Interblock Gaming, DraftKings Inc. and Caesars Entertainment, Inc.
Mark, what is the current state of sports wagering regulation in the US?
Te current state of sports wagering regulation in the US shows significant variability but with a general trend towards legalisation. Currently, 38 of the 50 states, including Washington D.C., have legalised sports wagering. Tis broader acceptance impacts the regulatory landscape for Native American tribes as well.
As the online sports betting and iGaming sectors continue to evolve in the US, there is a growing discourse around enhancing consumer protections to align with
increasing legislative scrutiny seen in places like the UK. In the US, there is a significant emphasis on safeguarding citizens from potentially
harmful external influences while preserving individual freedoms. However, as public
concern around these industries grows, so too does the political
pressure on lawmakers to enact regulatory measures.
For the tribes there are currently 45 tribes across 16 states that have incorporated sports wagering on their tribal lands. Te expansion of sports wagering in these tribal areas is expected to continue, though it may progress at a modest pace. Tis is because Tribal-State Gaming Compacts typically allow tribes to offer only those legal gaming types in the state.
Additionally, these compacts usually restrict betting to tribal lands, which means tribes cannot offer wagering services across the entire state where they reside. Tus, while state-wide legalisation is growing, tribal sports wagering must navigate these specific regulatory limits.
Te landscape of sports wagering in the United States is poised for significant changes, with several states actively exploring introducing and legalising sports betting. Tese states include Alabama, California, Georgia, Minnesota, Missouri, Oklahoma, Texas, and Hawaii.
Each state faces unique legislative hurdles that must be overcome to enable sports wagering, from introducing the necessary bills to navigating them through their respective legislatures for final approval by their governors.
Legalisation could create a robust economic boost for the new markets, generating new jobs, tax revenues, and business opportunities. Tis shift could also stimulate infrastructural developments, such as creating new sports bars, entertainment centres, and digital platforms tailored to sports betting.
Moreover, the approval of sports wagering in these states could influence surrounding regions and potentially prompt neighbouring states to reconsider their stance on sports betting, thus altering the broader market dynamics. As the interest in sports wagering continues to grow, established and potential new markets are at the cusp of transformative growth that could redefine North America's sports and betting landscape.
Increasingly stringent legislation set to be imposed in the UK begs the question if, and when, US states will increase consumer protection for online sports betting and iGaming. What protections do you foresee being imposed?
As the online sports betting and iGaming sectors continue to evolve in the US, there is a growing discourse around enhancing consumer protections to align with increasing legislative scrutiny seen in places like the UK. In the US, there is a significant emphasis on safeguarding citizens from potentially harmful external influences while preserving individual freedoms. However, as public concern around these industries grows, so too does the political pressure on lawmakers to enact regulatory measures.
Given these developments, we anticipate several potential consumer protection measures being adopted in the US. First, as the issue of problem gaming has increased nearly 30 per cent since 2018, states are likely to implement more stringent responsible gaming measures. Tese could include mandatory self-exclusion options, limits on betting amounts, and tighter controls over the frequency of bets. Such measures aim to curb gambling addiction and its associated social costs.
Additionally, advertising for sports wagering and iGaming could see heightened regulation. While currently less restricted than in the EU or UK, the US could introduce more rigorous standards to prevent aggressive marketing practices that target vulnerable populations, including minors and problem gamblers.
Moreover, with the integration of Artificial Intelligence (AI) in gaming platforms, there is
WIRE / PULSE / INSIGHT / REPORTS P45
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