Contacts


William Bolton Editor


June 2024 Comment


This issue features our first collaboration with global gambling industry consulting firm, 4H Agency. Designed to widen the knowledge base of the industry, each month we’ll deliver the latest 4H Agency market report within the pages of G3 - for free - starting this month with one of Europe’s hottest markets, Romania. As ever, we continue producing our in-house market reports with the second part of our Canada report, including an interview with the Canadian Gaming Association’s Paul Burns focusing on recent changes to the iGaming ecosystem.


Ahead of the EUROs kicking off on June 14, Optimove, Sportradar and GR8 Tech preview the tournament. Jonathan Inbar consolidates operator data from the last World Cup to offer insights on betting patterns and player behaviour, Rainer Geier discusses the importance of personalisation technologies and Evgen Belousov identifies gamification as a key method to drive sports-oriented traffic to casinos. The myriad ways in which AI is being utilised is


THE AI-DRIVEN PRODUCT TELLS PLAYERS HOW AND WHAT TO BET ON ROULETTE - EFFECTIVELY REMOVING THE ELEMENT OF HUMAN CHOICE.


highlighted with Roulaitte (not a spelling error) and Jumio. The former AI-driven product tells players how and what to bet on roulette - effectively removing the element of human choice to better classic money management strategies - whilst the other offers biometric verification for additional security at player onboarding.


BetComply's Mark Roy examines the online US legislative landscape, whilst Soft2Bet and Bragg Gaming take a deep dive into sports betting and iGaming, respectively. Marketing expert Paul Rees explains the importance and essence of brand identity, providing key and relevant examples from the betting and gaming industry, Light & Wonder previews Dragon Train's launch into the EMEA market, and two developer roundtables discuss the intricacies of the creative process.


Senior Designer Gareth Irwin


Production Manager Paul Jolleys


Commercial Administrator Jennifer Pek


Subscriptions Manager Lisa Nichols


EDITORIAL ADVERTISING G3 Editor


William Bolton


william@gamingpublishing.com +44 (0)7714690817


G3Newswire Editor Phil Martin


phil@gamingpublishing.co.uk +44 (0)7801 967714


Deputy Editor Karen Southall


karensouthall@gmail.com


Managing Director Lewis Pek


lewis@gamingpublishing.com


International Reporter James Marrison


Commercial Director James Slattery james@gamingpublishing.co.uk +44 (0)7814227219


Advertising Executive Alison Dronfield alison@gamingpublishing.co.uk +44 (0)1204 410771


Advertising Support Executive Jodie Pek jodie@gamingpublishing.co.uk


Digital Marketing Assistant Lauren Mellor lauren@gamingpublishing.co.uk


Chairman John Slattery john@gamingpublishing.co.uk +44 (0)7917166471


PRODUCTION CONTRIBUTORS


Paul Rees, Pierre Otto, Jon Lancaster, Marco Bettio, Giorgi Tsutskirdze, Katya Machuganova, Iryna Dragulina, Josh Morris, Mark Roy, Ohad Straschnov, Doug Fallon, Paul Burns, Lloyd Roberts, Connor Blinman, Alex Ratcliffe, David Mann, Nik Robinson, Simon Trim


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