Complete transparency must be built in. Consumers want to see what data operators share and process about them. This can be achieved by following the same standards set by Open Banking – ensuring that the user is always in control of their data at all times.
Te roll out of an Open Gaming API would be gradual, just as has been the case with Open Banking. Tis will help to overcome some of the challenges that will undoubtedly be faced, in particular ensuring that the sharing and storing of data is fully compliant.
management of compliance and responsible gambling to the next level. Tis includes being able to spot safe gaming triggers before they become potentially big issues, allowing operators to properly protect players and provide the support they may need.
Consumers would be able to see a full 360- degree view of everything they have – account balance, deposits made, bets placed, losses and winnings – allowing them to stay in control of their play. It would create a joined up and fully transparent experience for the player and, most importantly, puts them in full control of their play and their data. Open Gaming can be rolled out in the exact same way that Open Banking has been.
Te foundation needs to be a standard,
“permission to access data” based system and again, consumers must be at the heart of this. Tis puts them in full control of their data, and they can permit operator access as required and at the correct level – for example, in open banking you choose which regulated apps and websites you want to use.
You decide what information they can access and for how long. No-one gets access unless you agree to it. Tus it empowers you, as the consumer, to be truly in control at all times.
Complete transparency must be built in. Consumers want to see what data operators share and process about them. Tis can be achieved by following the same standards set by Open Banking – ensuring that the user is always in control of their data at all times.
Regulation will also be challenging – in the same way that shared liquidity has been tough to negotiate in legal gambling markets, so too will the sharing and storage of data. However, an Open Gaming API ultimately results in better consumer protections and an improved customer experience, so it should be welcomed by regulators. Tis would also provide the certainty consumers would need to have confidence in an Open Gaming API and that best practices are being met in the same way banking is regulated by the FSA.
I really do believe that a new, cohesive approach to gambling and true co-operation across the sector could quite literally be a game-changer for operators and players.
Open Banking provides a blueprint for the gambling industry to follow, which in turn could hasten agreement and adoption among operators, regulators and consumers. Ultimately, and Open Gaming API would improve the consumer experience and allow operators to better protect players, making it a win-win for all stakeholders.
NEWSWIRE / INTERACTIVE / MARKET DATA P99
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