collaborative approach rather than a competitive one. And to efficiently bring your services online, it is essential to have the right team and partnership network in place.
Sylvain: Inevitably during the first wave of COVID we were obligated to close all our land- based establishments across Belgium, France and Switzerland. Of course, thanks to our online presence, we were able to easily accommodate our land-based players online – making them feel right at home. In line with this, we developed several new games for digital, including adaptations of our land-based favourites.
Looking ahead, our strategy for 2021 is simple: continue to reinforce our omni-channel presence in order to deliver a premium gaming experience, no matter whether it’s offline or online. Tis approach has made us a market leader with good reason, and we’ve got a host of loyalty programmes, integrations of updated technology to improve the UX – as well as a plethora of data-driven analyses to ensure we’re constantly honing our operations.
How difficult is online adaption? How long P76 NEWSWIRE / INTERACTIVE / MARKET DATA
The difficulty faced by operators adapting to the online market depends largely on their choice of partner. Choosing the right technology provider is key to success, and most l and-based operators don’t get very far without the added expertise and knowledge that comes from a productive commercial partnership.
does it take and how can operators speed up the process while maintaining their customer base?
Sylvain: Adapting to online is a long process that requires a raft of expertise and an army of wide- ranging experts than can deliver across the developer, UX and IT space, as well as a strong foundation of technology to back it up. It’s also essential to be well versed in terms of security systems and compliance, from experience I can promise you that an online transition can’t just happen overnight.
Te best advice I can give to operators who want to move into online quickly is to join forces with a well-equipped and experienced partner, who
shares the same business values and has an established track record of success.
Javier: Te difficulty faced by operators adapting to the online market depends largely on their choice of partner. Choosing the right technology provider is key to success, and most land-based operators don’t get very far without the added expertise and knowledge that comes from a productive commercial partnership.
What product types enjoy success in cross- selling and acquiring new land-based players? How, if at all, do games need to be adapted to make newly acquired players feel comfortable?
Javier: When it comes to gameplay, there are
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