maximising eyeballs on their products.


Is there less of an onus marketing FTP games to find a balance between marketing and enticement? Do FTP games offer operators an opportunity to market themselves in a more expressive way?


Quizzes are more of a light- touch engagement tool, something you might play on the way to work or use as a platform on which to compete with friends or colleagues for bragging rights. These tailored offerings allow operators to keep players engaged with a brand in a fun and socially- responsible manner.


P102 NEWSWIRE / INTERACTIVE / MARKET DATA


appeals to audiences. Plus, in the USA, this also fulfils the very important role of educating audiences that are entirely new to the world of sports betting.


Quizzes, on the other hand, are more of a light- touch engagement tool, something you might play on the way to work or use as a platform on which to compete with friends or colleagues for bragging rights. Tese tailored offerings allow operators to keep players engaged with a brand in a fun and socially-responsible manner and will often be used at times during the week, or the season, when a customer may not want to have a bet but still would like to be entertained.


In terms of future growth, we see both formats as a synergistic solution for sports leagues and teams, increasing dwell-time on apps and


Tey certainly do, FTP is a much softer and responsible way to target players, both new and existing, than traditional means such as bonusing or enhanced prices. FTP is compliant across all jurisdictions and in all states in the US, allowing operators to acquire and engage prior to legislation.


Tey also facilitate flexibility in targeting specific events or promoting new betting markets without the player having to invest any of their own cash. Indeed, an eloquent recent case in point, set against the backdrop where it’s illegal to bet on politics in the US, saw us launch two different game types with FanDuel that allowed them to target a new and distinct demographic across every state with fun prediction games on the debates and the election itself.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110