Interactive
AGGREGATORS IN ASIA QTECH GAMES
QTech Games: efficient evolution in Europe’s slipstream
Ulf Norder, CCO of QTech Games, details the opportunities and challenges facing aggregators in Asia and emerging markets. Ulf hails the company’s success with its new campaign tool in helping to carve out a niche in an increasingly competitive aggregation space
real-time, allowing players to keep track of their progress throughout a tournament, increasing engagement and dwell time through a battle for bragging rights.
Ulf Norder, Chief Commerical Officer, QTech Games
Is the need to adapt and innovate now more pressing than ever for aggregators?
Yes, but I think that the same could be said of every stall in the marketplace, particularly in an industry with a proven flair for innovation. Of course, the onus is always on aggregators to add something extra: open up new markets, harness the latest tech or the proprietary marketing tools that readily give your partners an edge for new accounts, increased activity and ultimately reliable retention.
QTech Games’ proprietary technology means we’re the only aggregator that is not just delivering fantastic games but also adding engaging features (such as daily or weekly tournaments and progressive jackpots) which are constantly being upgraded and refined. Other powerful gamification layers also include live leaderboards, which constantly update in
P94 NEWSWIRE / INTERACTIVE / MARKET DATA
Just take the median performance statistics from our signature QT Tournament campaign tool which reveals revenue surges of between 30-40 per cent for all participating studios, alongside multiple increases in the number of active customers. Recent prize pools up to $15,000 for this fresh series of rewards campaign have been sponsored by partners such as Tunderkick, Ezugi and Epic Media.
For example, beginning in February we ran a 20- day tournament in partnership with Tunderkick, a studio based out of Stockholm keen to showcase their range of games. Te report unpacked three different periods, each generating progressively favorable comparisons with the previous month for engagement and turnover.
For topline growth, Gross Gaming Revenue (GGR) was up 26.3 per cent month-by-month, with QT Tournament rounds also up by 24.02 per cent. Rather than a one-off success story, I’m happy to say that these robust and repeatable figures are forming part of a reliable trend.
At QTech Games, we pride ourselves on staying ahead of pressing industry trends, and that’s never been more important than during the ‘new normal’ post COVID-19’s outbreak and its
The median performance statistics from our signature
QT Tournament campaign tool which reveals revenue surges of between 30-40 per cent for all participating studios,
alongside multiple increases in the number of active
customers. Recent prize pools up to $15,000 for this fresh series of rewards campaign have been sponsored by
partners such as Thunderkick, Ezugi and Epic Media.
subsequent unpredictable waves. QT Tournament essentially allows operators to select specific games or studios like Tunderkick whose popular games they want to promote.
Tese ‘championship’ campaigns foster an ideal environment for providers to boost their games with a great opportunity to generate extra exposure and sustainability. For operators, it’s an influential marketing tool for improving acquisition and retention rates by offering players a chance to win big from small stakes. Te terms of these rewards can be easily maneuvered and directed to fulfil any operator’s preferred conditions, and are also configurable by tournament.
CARVING A NICHE We have carved out a unique position in the
aggregation space at a time when it’s vital to adapt if you want to not only survive but also thrive as an aggregator. We have more features to be announced over the coming months, and firmly believe that the Asian market is evolving
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