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INSIGHT SYNERGY BLUE


Fun you can Bet on Easy to Learn, Hard to Master


Georg Washington, CEO of Synergy Blue, talks G3 through the manufacturer’s latest line-up of arcade style, skill-influenced games and explains the input of Nolan Bushnell on the company’s 2600 cabinet series.


Announcing three new arcade and mobile-style game titles, as well as the developer’s first traditional slot game, Synergy Blue is promising to bring unique and versatile styles of arcade gambling to casino slots.


“We have four new games available in multiple jurisdictions that are multilingual and designed to attract a new style of player,” outlines Georg. “One of our mottos at Synergy Blue is to provide something for everyone so we have a range of game play styles, offering more interactive experiences for demographics seeking more engagement. We have tried to supplement traditional gambling and provide different experiences.”


BLIZZARD BLAST Blizzard Blast is Synergy Blue’s first


progressive game featuring a persistence feature with over 200 unique levels. Players can sign in to save their progress and keep coming back to blast arctic characters for a chance at winning cash prizes.


“Blizzard Blast is going to be a really interesting game to watch. It’s a great game and I think it has all the right fundamentals,” comments Georg. “Blizzard Blast is our first standalone and bank progressive style of game. It has a few hundred levels and persistence, so if you get up to level 50 or 100 you can sign in and sign out and come back later to


pick up where you left off. Blizzard Blast features multiple different bonus rounds so that the player can have a great gambling experience whilst having a lot of fun.”


Georg believes Blizzard Blast caters to demographics of new and current players because it is a very simple, mechanical Toon Blast style of game. In short, the title meets Synergy’s Blue’s three main objectives:


i) Can I do it? Is it easy to play? Yes. ii) Is it a different experience? Yes. iii) Does it offer elements of a slot’s mechanics to appeal towards the existing demographic of slot players? Yes.


P34 NEWSWIRE / INTERACTIVE / MARKET DATA


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