global betting industry, operators can trust our trading services to provide a robust pricing product for their customers.
Esports has enjoyed a surge in popularity. How have you approached trading on SIS Competitive Gaming events to maximise the vertical's potential?
We have begun to enhance the way in which we present derivatives prices for international operators by offering greyhound prices to bettors in a casino format, such as a roulette style, making the product more appealing to a wider audience. There is a lot more to come from derivatives and we are always looking to expand our range of markets.
We needed to expand our trading team to meet the increase in demand from customers for SIS Competitive Gaming, especially as the offering is 24/7. SIS Competitive Gaming features sports-themed events which appeal to current sports bettors, and the product was built specifically for sportsbooks and bettors, so from a trading perspective there has been a natural crossover from what we previously worked on. When expanding our team, we looked for traders who had a passion for sports, not just esports.
Te algorithms and prices that we have created for SIS Competitive Gaming are very much based on the sports betting experience and similar to the work we do with horse and greyhound racing pricing, and we can offer the full end-to-end trading service.
Part of SIS Competitive Gaming’s appeal is that integrity is at the core of its offer, and we have developed a series of robust processes and follow ESIC’s best practice to ensure each event is fair. As a result, we spend a lot of our time liaising with integrity referees, and we are in regular contact with our operator partners to check for any trading issues to guarantee
this transparency and to help ensure that margins are fully maximised.
Looking ahead to 2021, what trading trends, challenges and opportunities do you anticipate?
Te demand for quick-fire, regular betting events will continue to grow amongst bettors internationally into 2021 and beyond. It is increasingly clear that providing a 24/7 offering to bettors is paramount, to ensure that bettors remain engaged at times that suit them. Horse and greyhound racing content is ideal for driving bettor engagement as it offers a high frequency of events from all around the world. As part of our racing offering, derivatives will remain a key component in broadening the wide range of markets available to appeal to a wide audience.
Esports betting will also continue to develop into a more mainstream product for operators as more bettors become familiar with the concept. We’re increasing our SIS Competitive Gaming content output to allow operators such as bet365 to offer high quality and high integrity esports events across all hours of the day.
From a trading perspective, we are in a strong position heading into 2021, to provide a comprehensive service for our operator partners worldwide. We have a team full of specialist traders to ensure that SIS offers a robust service, which is proven to drive increased margins for operators.
NEWSWIRE / INTERACTIVE / MARKET DATA P85
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
