Interactive
ATTRACTING NEW AUDIENCES GREEN JADE GAMES
Green Jade Games Captivating Gen Z
Mark Taffler, CCO at Green Jade Games, explains the importance of arcade skill games to the industry’s future and why younger demographics familiar with life-like videogames just aren’t impressed by traditional slots.
our KO slots and Arcade Skill games until we explain our patented Skill Balance Pot. Tis piece of technology allows our games to provide the players with a uniquely rich experience.
Mark Taffler, Chief Commercial Officer Green Jade Games
Mark begins by describing the ethos of Green Jade Games and the developer’s passion for wanting to change the industry.
We are unique in that we create three different styles of online casino game; normal slots, KO slots and Arcade Skill games. Tis is our USP. We are the only provider that provides such a uniquely blended portfolio of content.
Slots are slots. Tey look like slots, feel like slots, and play like slots. We can’t begin to talk about
For example, in our KO slots the RTP and the maths model in the game knows when someone should be rewarded with a win. Tis translates in-game to a hint or opportunity to change a losing line into a win line. Tis is then the time for the player to knock out losing symbols using their smash symbols, and to align the loot chests.
Tis unlocks the feature round, free spins, bonuses and/or cash money. If for whatever reason a player doesn’t choose to take this win or misses it, then the money from that win goes back into the game and can be won by another player. Tis makes the game excitingly volatile for the player whilst keeping the integrity of the RTP secure.
We are not different for the sake of it. We are very passionate about wanting to change the industry, which is why we develop at least one arcade skill game per month. Tese are based upon hyper-casual social games with familiar UX’s. A good example is Jade Puzzle. Here, the player stakes once and plays until they finish the round. Connecting the pieces on the board is a very popular mechanic and these games are great for markets where RG is a key driver
We are not different for the sake of it. We are very passionate about wanting to change the industry, which is why we develop at least one arcade skill game per month. These are based upon hyper-casual social games with familiar UX’s.
P60 NEWSWIRE / INTERACTIVE / MARKET DATA alongside lower stake limits.
We have also introduced the BIG version of our match three arcade skill game – Candy Prize. Tis game sees the player match three symbols to knock them out whilst vying for points, wins and cash from the base game. In the BIG version we have allowed players to bet every time they move, meaning that the game has a performance not dissimilar to that of a slot game, but still provides the player with a far more engaging session on the screen.
How do you fuse traditional casino slots with elements from gaming to produce unique, yet player-familiar, titles?
It’s not easy, but this is what defines Green Jade - the ability to mix the entertainment of a social game with the excitement of a slot. We have wonderful mathematicians and very patient game designers, who spend months working hard on creating the perfect blend of RTP and entertainment. It’s a very exciting process which we all get involved in. Te key is our Skill Balance Pot allowing us to mix RNG with skill and still keeping a persistent RTP to the players.
How significant are arcade style games within your portfolio and roadmap?
Long term, they are our most important games because this is where the industry is heading and why we created Green Jade in the first place. Short term, our slots and amazing KO slots are stronger revenue generators and also form part of our long-term strategy to catch current players with slots, show how fun skill is with our KO slots and slowly build a knowledge about the power of our Arcade Skill games.
Who is the target audience for arcade skill games? What is the typical demographic of player?
Te typical demographic is someone who has played hyper social casual games or PC gamers as there is actual gameplay within our titles. Tis represents over 90 per cent of the population. However, this demographic does not yet exist en masse in the casino CRM database. Tis is our
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