Interactive
CHANGES IN THE IGAMING LANDSCAPE SOFT2BET
characteristics, and no two are the same. Nomini, for instance, puts an exciting new twist on a classic casino theme, as a fruit-themed brand which welcomes players to the site with seven inviting characters.
Rabona, meanwhile, offers a nostalgic set of football cards which can be collected and exchanged for prizes in the Trophy Cup. With 100 different levels to be completed, Cadabrus provides a multifaceted user journey which is unlike anything we’ve created in the past. Each of our casinos and sportsbooks showcases a highly distinctive new concept, with experimentation and gamification as the threads that connect our distinguished portfolio.
Why has gamification become more prominent in recent years, and will this trend continue in the long term?
Gamification can only be a positive for the wider player experience at both casinos and sportsbooks. It makes every action that bit more interesting and memorable, adding to the joy of slots with longer term engagement that adds a new layer to their gameplay, and simultaneously drives retention rates for operators.
We have to look outside casino to find new ways of attracting players, and gamification tools takes much from the video game space. Players want to level up, show their identities through bespoke characters, take part in tournaments and find new ways to win bonuses and the like, and casinos are now well placed to offer this wider ranging form of entertainment.
Tis trend is only going to continue in the future. Gamification will become the norm and casinos will have to find more ways to deliver their point of difference to players, just as we have across our various brands.
The longstanding relationship between platform providers and operators is evolving, with the latter increasingly seeking to bring tech in-house. Why are more operators creating proprietary platforms?
Te consensus is that it’s more cost-effective
and therefore profitable to bring platforms and gaming tech in-house. In theory, this may be the case but from our experience, the reality is different. Tis tech needs expertise to develop and it’s clear that those who specialise in platforms are better equipped to deliver them at a higher specification.
In general, hosting in-house platforms requires huge resources and long lead times to get to a quality product, as well as a serious team with knowledge of the various integrations. If there’s holes in the product, players are soon going to know, so without a fully comprehensive tech stack, it remains a theory that it’s best to bring tech in-house. Te market speaks for itself; work with a partner that gives you a favourable deal and that can be as flexible and scalable as possible, and you’ll reap the rewards.
How do you expect iGaming's regulatory landscape to develop in 2021?
Tere’s a general trend developing for countries to open their doors to a sensibly regulated igaming industry. Tose who may have been hesitant over the past decade have seen workable use cases across numerous regions where thought-out taxation systems and responsible gambling laws have been developed to protect players from black market forces.
We’d expect more of the same in the coming years. Te LatAm market has shown considerable progress, and the CIS region seems to be following a similar path. In more mature markets, we might expect to see more challenging, stricter laws brought in to protect players, and we encourage this too, provided the right stakeholders across the industry can be involved in the process.
What would constitute success for Soft2Bet in 2024 on its eighth anniversary?
Success is progress. We’ll never stop improving our offering, whether that be through new brands, new player engagement tools, entry to new markets or whatever else. By 2024 it’s impossible to state where we’ll be, but we have lofty ambitions and it’s going to be an exciting ride as we aim to satisfy them.
Hosting in-house platforms requires huge resources and long lead times to get to a quality product, as well as a serious team with knowledge of the various integrations. If there’s holes in the product, players are soon going to know, so without a fully comprehensive tech stack, it remains a theory that it’s best to bring tech in-house. The market speaks for itself; work with a partner that gives you a favourable deal and that can be as flexible and scalable as possible, and you’ll reap the rewards.
P92 NEWSWIRE / INTERACTIVE / MARKET DATA
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