Interactive


IGAMING IN AFRICA ROUNDTABLE ESA GAMING, PRONET GAMING, BETGAMES.TV, SOFTBET


For suppliers, the challenge lies in creating truly localised content that considers Africa’s unique network infrastructure. Most of the internet traffic is generated by mobile devices, with everyday access to desktop devices still relatively rare. Betting and gaming suppliers need to approach the market with a mobile-first thought process as a result. Many incumbent operators have already successfully adopted this approach with mobile gaming showing steady growth in countries such as Nigeria and Kenya.


Requirements to enter some markets can be extensive and taxes can be prohibitive. Tese issues have certainly put off some operator entrants but working with regional partners in the space and finding that local expertise can definitely smooth the course.


Maria: For suppliers, the challenge lies in creating truly localised content that considers Africa’s unique network infrastructure. Most of the internet traffic is generated by mobile devices, with everyday access to desktop devices still relatively rare. Betting and gaming suppliers need to approach the market with a mobile-first thought process as a result.


Many incumbent operators have already successfully adopted this approach with mobile gaming showing steady growth in countries such as Nigeria and Kenya. Another important aspect is ensuring that players can deposit money into their accounts and payment through mobile becomes a hugely important enabler in this sense. Te companies that tackle the user experience as a priority will win the battle of customers in Africa.


Oksana: On a continent where many people don’t have access to a bank account, providing the right payment methods can be challenging. Tat explains the relatively low use of debit and credit payments among gamblers based in Africa, although mobile payment gateways are becoming more popular.


Perhaps the biggest obstacle faced by those looking to enter Africa, however, is the absence of an adequate local contact network. From a supplier’s point of view, partnering with local operators necessitates an understanding of their individual requirements. From a cultural perspective, too, regional expertise is critical:


P64 NEWSWIRE / INTERACTIVE / MARKET DATA


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110