Given that the market is so overcrowded and there’s plenty of competitors, it’s highly important to each
Given that the market is so overcrowded and there’s plenty of competitors, it’s highly important to each affiliate to be able to stand out and provide unique features. At the heart of the decision-making process behind Oddspedia's marketing mix remains the motto "It's All About Sports". Te most important centrepiece is the product.
How do you quantify success?
Building a value-added website which users enjoy using on a daily basis is our measure for success. To quantify with metrics, we are looking at the browse time, pageviews and returning visitors. Te numbers for all of those metrics are rising, especially since the relaunch.
We believe that having an average session duration of several minutes and very low bounce rate is a success. And it’s nice to see that users are liking our product and find it useful. Of course, the volume of the traffic is also important to us. But for long term success you have to keep the attention of the visitor, which
affiliate to be able to stand out and provide unique features. At the heart of the decision- making process behind Oddspedia's marketing mix remains the motto "It's All About Sports". The most important centrepiece is the product.
Average session duration amounts to several minutes, bounce rate is low, and the overall traffic is increasing as well.
will naturally bring even more customers.
Oddspedia offers odds services in NBA and NHL. How competitive is the US affiliate space and are you contemplating stepping into the US market anytime soon?
Oddspedia has American sports covered in detail. Te site offers wide coverage from sports in America ranging from the popular attractions such as NBA, NHL, MLS, MLB to college competitions. Te US affiliate space is growing, with some of the leading European affiliates sizing up the market. We plan to soon step into the US affiliate landscape by providing a customised version of Oddspedia targeted to the needs and requirements of the market.
NEWSWIRE / INTERACTIVE / MARKET DATA P73
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