whole rasion d’etre and why we get out of bed in the morning. We create this exciting new content to help casinos attract a new demographic in order to grow the entire industry, not just our share of the existing industry.


How important is player control to younger players?


I’ll leave the demographic terminology to the marketing experts; however, I believe that we are now talking of Gen Y and Gen Z as the most appealing demo for brands. Tese are people who have grown up with devices in their hands. It is their language and their currency. For someone who has played games that look like films, going onto a casino and seeing static 3x3 slots is not going to be the most appealing thing for them. Although we cannot recreate their experiences on social games like this, we can make their online casino experience much more enjoyable.


What is the right balance between entertainment and providing players with enough reward to keep them interested?


Tey are intrinsically linked. Reward is something that drives the level of entertainment and keeps the player playing long enough to receive the reward. Mixing RNG and skill is key to get a gambling arcade game


There is a paradigm shift happening in the US right now, with IPOs’ and acquisitions of esports and tech companies because the market sees just how much potential there is with younger savvier


consumers. We work closely with our customers to ensure we’re at the forefront of their plans, ensuring placement, tabs and marketing campaigns. Ultimately, fruition might be a long time coming.


flying. We are testing different models as we go along and as an example, we have developed a bet in-game function to mimic the bet cadence in a slot.


How can skill-based wagering expand its audience and operator base?


Tis is a matter of timing. Operators are not the problem as most want to take our arcade games. Te problem is that the current customer base is there to play slots and the skill/social gaming audience is not at the online casinos in masses yet. We know that younger audiences now watch esports and Twitch streamers and are much more aware of online gaming. Once someone is in the casino lobby, we need arcade games to be placed correctly. Tis is an opportunity for operators.


Rather than serve as an alternative to traditional slots, how can skill-based gaming products surpass the competition and lead from the front? When will its potential reach fruition?


Of course, there is no alternative to sugar or water, just complimentary offerings such as flavoured water, fizzy water, and sweetener. Slots have always been and will most likely be for my lifetime the main revenue driver for any casino. Tere is a paradigm shift happening in the US right now, with IPOs’ and acquisitions of esports and tech companies because the market sees just how much potential there is with younger savvier consumers. We work closely with our customers to ensure we’re at the forefront of their plans, ensuring placement, tabs and marketing campaigns. Ultimately, fruition might be a long time coming.


NEWSWIRE / INTERACTIVE / MARKET DATA P61


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