Interactive
SPORTS BETTING AND OPEN BANKING CHAMPION SPORTS
gaming to follow?
Luke Campbell, Head of Sports Operations at Champion Sports, believes an Open Gaming API would deliver a superior player experience and allow operators to improve responsible gambling.
Although some regulators impose certain standards when it comes to data, they can vary from jurisdiction to jurisdiction, or in some markets from state to state.
Luke Campbell, Head of Sports Operations, Champion Sports
At present, consumers do not have a unified view of the accounts they hold at gambling operators, including what they spend, the services they consume and whether they are up or down. Nor do they have a clear understanding of the data that gambling operators hold on them, and this is certainly the case for those that have accounts with more than one operator. Tis is not only impacting consumers, but operators as well.
Tis has a cost to operators in order to keep up with the data requirements in each market they are active, but there is also a cost to the consumer in terms of time and complexity, too.
Tis is leading to a fractured experience for both the player and the operator, with significant data hurdles getting in the way of what must be a smooth and seamless process for both parties.
As with any problem there is a solution, and I think the industry should look to Open Banking and what is being done there around financial information and data.
Open Banking is the secure way for consumers to give providers their financial information, opening the way for new products and services that can help consumers and businesses get a better deal. It can also provide consumers with a
Open Banking is the secure way for consumers to give providers their financial information, opening the way for new products and services that can help consumers and businesses get a better deal. It can also provide consumers with a more detailed view of their accounts and help them find new ways of making the most of their money.
P98 NEWSWIRE / INTERACTIVE / MARKET DATA
more detailed view of their accounts and help them find new ways of making the most of their money.
Te structure used by Open Banking can be easily transferred to the online gambling sector, with consumers able to unlock similar benefits when they are gambling online. To do this, we as an industry need to create an Open Gaming API with the customer very much at the centre of it and ensure they have real control over their data and a real-time view of it.
An Open Gaming API could allow both operators and consumers to improve their overall view of data which in turn would lead to an improvement in the services and experiences provided. For operators, an Open Gaming API would provide a fantastic opportunity to take
Champion Sports: is open banking a blueprint for
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