In terms of the overall share of the gaming population engaging with esports in some way, China leads the charge,


followed by several markets in the Southeast Asia region. Interestingly, Western


markets in the Southeast Asia region. Interestingly, Western countries – which are highly involved in leading the global business side of esports – have a relatively lower share of esports engagement; but as we know, this is quickly on the rise.


Does awareness necessarily correspond to engagement?


Interestingly, it does not – we see markets where awareness of esports among gamers is relatively low, but those who are aware are highly likely to be engaged – this is the case in several Middle Eastern markets, for example. And then conversely, esports is well-known but not necessarily well-followed as well – countries in the Nordics fall in this category.


countries – which are highly involved in leading the global business side of esports –


have a relatively lower share of esports engagement; but as we know, this is quickly on the rise.


With not every game title or genre being fit for esports, the types of games and platforms people play in each market is often a large determining – and differentiating – factor for levels of esports engagement.


How has esports evolved during 2020 with regards to new event formats, titles and platforms?


We’ve seen evolution across all three of these – in part driven by COVID, though not entirely. COVID’s main impact has been shifting esports leagues and tournaments to online formats. Of course, this is something esports is used to, but for larger events that rely on in-person engagement and entertainment as part of the fan experience, it’s been a substantial pivot vs. plans.


Te shift to online events, though, has opened the ecosystem up to small- and mid-tier organisers who have the ability to execute high quality experiences; and we’ve seen the same


NEWSWIRE / INTERACTIVE / MARKET DATA P81


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