“Ruggell, the first casino in Liechtenstein established itself very well since the opening in 2017 and enjoyed continued growth throughout 2019. Triesen had a successful opening on November 20 2019 and benefits from a growing number of regular guests. As a result of the COVID 19 situation, 2020 will be a difficult year for the industry and cannot be considered a meaningful benchmark for future revenue and growth.” Dominik Racic, Novomatic spokesperson
online gaming concessions until 2023. Tis was said to be because of the “dynamic market development of the terrestrial gambling market in Liechtenstein” that “further experience needs to be gained”.
So at the moment it is still considered illegal. Te only exception is to offer lotto games. But the only licence ever given was to ILLF lottery which operated online lottery sites from 1995 until 2011 when it shut down. Te GSG does provide for two categories of lottery operators – major organisers who generate stakes of CHF100,000 or more and smaller operators.
At the moment SwissLos offers games in Liechtenstein and as such the country receives the same share of net profits as the participating Swiss cantons. In 2019 SwissLos paid Liechtenstein a profit share of CHF2.15m.
THE CASINOS Te Liechtenstein casinos are mostly smallish
venues and one big advantage for the Liechtenstein casinos is smoking is still permitted inside the venues.
Novomatic operates two casinos - the Admiral Ruggell Casino opened in 2017 and was Liechtenstein’s first casino. Together with the Club Admiral (poker club) which is housed opposite it includes 251 slots, 17 live game tables and four electronic roulettes. Tere are three bars, restaurant and events area.
Te Casino Admiral Triesen opened in late 2019 on the highway between Vaduz and Balzers and has 80 slots and four table games plus two electronic roulette machines and a bar.
Novomatic’s spokesperson Dominik Racic said: “Ruggell, the first casino in Liechtenstein established itself very well since the opening in 2017 and enjoyed continued growth throughout 2019. Triesen had a successful opening on November 20 2019 and benefits from a growing number of regular guests. As a result of the COVID 19 situation, 2020 will be a difficult year for the industry and cannot be considered a meaningful benchmark for future revenue and growth.”
Te third casino is Casino Schaanwald which is operated by CAI and opened in October 2017 and is located just 100m from the Austrian border and 6km from the Swiss border. It offers gaming on two floors across 600sq.m with eight table games and 130 slots plus two bars and a restaurant. Due to its location is has a dual currency facility and players can bet in Swiss francs and Euros whilst it also operates the SNAP jackpot which was developed in-house and is hit every two hours. Visitor figures were 133,786 in 2019.
Te fourth is Grand Casino in Gamprin-Bendern which opened at the tail end of 2019 and is just minute by car from the Swiss motorway. Tere are four floors of gaming offering 16 table games
and 262 slots. Tis casino is owned by W-LI Holding, Triagro s.r.o and Apex Holding.
Finally, Casino 96 opened recently in mid September in Balzers bordering Austria. It is operated by CAI and the gaming area is 280 sq.m with four live table games and 75 slots, plus there is a bistro on site. It is located just 1km from the Swiss motorway exit and themed on the old factory it is housed in with red brick walls and imitation steel beams. Te opening was delayed for a year mostly due to some construction objections and because of Covid restrictions CAI was also unable to stage a grand opening party and cannot yet stage any events.
Te casino name is derived from the area zip code whilst the casino hosts the new Diamond Jackpot, the first ever jackpot of its kind in the country, that is played on a multi roulette station.
Investment in this casino was around CHF4.5m compared to the CHF11.5m spent on Schaanwald.
Martin Meyer, Chairman of the Board of Directors at Balzers and Schaanwald says the new Casino 96 is a smaller and more compact casino than Schaanwald, and a healthy addition to the market rather than competition.
He said: “Te concept behind Casino 96 is very different to any other in the extended region. Balzers also has a different target audience and a different catchment area. We have thus positioned ourselves with optimal strategies both in the north of the country at the border to Austria and in the south at the border to Switzerland. Te new casino underscores our goal to be one of the leading gaming operators in Liechtenstein and to secure the location against our competitors in the long term.”
By 2018 two casino operators (Admiral and Casinos Austria) were generating CHF53.6m in GGR between them and handing over CHF19.3m in gaming taxes to the treasury.
In 2019 after Club Admiral and Grand Casino opened, the four casinos saw a GGR of CHF80m whilst the Office for Economics collected gaming taxes of CHF29.7m.
Casino visitors gambled on average over NEWSWIRE / INTERACTIVE / MARKET DATA P49
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