INSIGHT SYNERGY BLUE
“When you start pushing a new genre of games you learn what's acceptable and expected,” adds Georg. “One of the things we have learned is to add slot mechanics into our games, such as free spins, to blend the game into the gambling world. For example, in the latest version of Lucky Candy Cash we added new types of bonus rounds because it felt a little flat. Te game then became a lot more interesting for traditional slot players who prefer free spins at the end of rounds.”
Georg anticipates more progressive titles in the future: “Players seeing the rewards and numbers tick is a big draw. We looked at how we provide bonuses and the appeal of larger prizes to help bring people in and play our games. Blizzard Blast will be followed soon by another progressive that follows the same concept.”
ROYAL DRAGON SAGA Royal Dragon Saga features royal dragons,
free spins, wild symbols and lucky 8s in Synergy Blue’s first ever traditional slot game. “We already have bar tops and multi game types of hardware, but we want to be able to offer something for everyone and that's where Royal Dragon Saga comes in,” says Georg. “As a traditional slot game, it rounds out our multi-game package.”
Given Synergy Blue’s reputation for reimagining the player experience and
explicit aim of targeting a new generation of player, it is interesting that Royal Dragon Saga is a traditional slot game. Does the game suggest a potential shift in developer focus?
“We want to provide something for everyone,” responds Georg. “Te rationale behind the game is for our multi-game packages or bar-tops. Bar-tops in the US are expected to have certain games. You need video poker, keno and a slot to appeal to certain players. We felt it was important to add these to our catalogue of games as a piece of the overall puzzle.
“We look to offer a game for every type of player. I use my mother as an example. She is a traditional video pokie player, but also loves playing candy swap games on her iPad. Now with Synergy Blue games, she can enjoy both and have a chance to win.
“Players may want to play Mahjong, a slot machine and then try Lucky Candy Cash. Not everyone is going to play the same game all the time. It’s about catering to both new players and ones currently out there.”
ZOMBIE HEAT Zombie Heat is a tower defence game,
where players fend off toxic space zombies with a personal trailer cannon named Barbara. Using traps to slow down
the hoard of zombies and aiming the cannon to take them out, the game features 10 unique worlds to play in.
“Zombie Heat is a mobile style of game,” summarises Synergy Blue’s CEO. “It's a side view tower defence game where you set up different traps to slow the zombies coming at you, all in a cartoony style. You have different worlds ranked easy, medium and hard that you progress through as you play. It’s got its own unique puzzles and power locks. Zombie Heat’s style is about the fun of the game and the excitement of winning.”
JOYRIDE JACKPOT “Joyride Jackpot is my favourite game,”
says Georg. “I get on there and I'm looking at getting the fastest time. It's a true arcade experience. It has that nostalgia and classic feel of an arcade game.
“Joyride Jackpot is our most advanced representation of fun you can bet on. It's a true hybrid gambling and gaming experience. If you think of Need for Speed or any of those traditional arcade games, it's like that. In fact, I think Joyride Jackpot is better than the games out of the traditional arcade. You get to select your type of race car from a selection of eight and whether to play single player or multiplayer with a group of friends. Tere are five different racetracks ranging from easy, medium and hard.”
P36 NEWSWIRE / INTERACTIVE / MARKET DATA
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