Interactive SPORTS BETTING USA BETMGM - MGM RESORTS & GVC
population size in West Virginia so shared liquidity will be on the agenda, but we first need to get through the New Hampshire case.
How do you measure the value of free-to-play games? Are they an underrated or underused asset in the US as a means to engage and retain customers?
Even though free to play seems like a fairly simple thing, I think the jury is out. Completely free to play in and of itself has a wide audience and is good for player engagement and potentially brand engagement. Whether it is valuable ultimately depends on whether it converts your player base into real money sports bettors or gamers. Tis needs to be traded off against how much it costs you to get the game, market the game and incentivise players to play it.
In the US, it’s a very crowded market. Tere are a lot of free to play offerings vying for mindshare of consumers. We have supported free to play games on our own and with some of our partners - we built and supported a free to play game with Te Jets and witnessed reasonable success from that. It’s not our primary focus let's put it that way. In the UK what Sky has done with its free to play games has been effective but the jury is still out.
What potential does 5G have for changing the sports betting landscape and how do you ensure BetMGM is in a position to capitalise on the new technology when it becomes mainstream?
I met the Chief Executive of Verizon some months ago where he was just so enthusiastic about the
shared liquidity across all states that allow it, including New Jersey, Pennsylvania, Michigan, West Virginia, Nevada, and Delaware. We expect next year to see additional states added to the list. Imagine a scenario where those states are cooperating to share liquidity. Te customer experience would be enhanced, and it would be good for poker.
How far away are we from this shared liquidity?
We already have a compact between Jersey, Delaware and Nevada so there is a playbook for how it might work. We are waiting for the New Hampshire case which deals with the Department of Justice’s reinterpretation of the Wire Act. Once that has been resolved favourably, we will see the drive toward shared liquidity renewed because while there may be
prospect of 5G and we went through the potential impact that it has not just on our sector but on industry, commerce, the way we
consume media, the nature of the media we consume on, and how we connect homes. The potential is amazing.
small states who want to regulate poker, an island on its own doesn't support a tremendous poker experience. If I'm a poker player in West Virginia, I want to be able to log on and play at a big tournament or full table to enjoy cash games. Tat’s not possible with the limited
I met the Chief Executive of Verizon some months ago where he was just so enthusiastic about the prospect of 5G and we went through the potential impact that it has not just on our sector but on industry, commerce, the way we consume media, the nature of the media we consume on, and how we connect homes. Te potential is amazing. I think we are very well positioned given our exclusive multiyear partnership with Yahoo who are part of the Verizon group, the lead 5G operator in the US.
In terms of our positioning to capitalise, we have the best partner and own our technology which we believe is absolutely future proof. Within GVC, they are talking about all sorts of product extensions to capitalise on the new technology. I know there is work underway to take us in the direction that we are able to capitalise. I am very excited about the prospects for 5G generally and specifically to our sector. Just one example is how it brings to life live betting in stadium. Te ability for hundreds of thousands of parallel connections within a highly concentrated physical area is something only 5G enables. Just that in itself means the opening up of a whole new addressable market which 4G didn't support.
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