We have to look outside casinos to find new ways of attracting players, and


gamification tools takes much from the video game space.


Players want to level up, show their identities through


slot games, for example, have improved tremendously in recent years, with the spread of multichannel content among the most significant changes of all. And with broadband connection speeds and smartphone adoption both likely to increase in the years ahead, particularly in emerging markets, that trend will only become more pronounced.


Soft2Bet recently launched its latest brand, Cadabrus. How does Cadabrus fit into your wider network of casinos and sportsbooks? What player segment does the brand appeal to most?


bespoke characters, take part in tournaments and find new ways to win bonuses.


Our latest online casino, Cadabrus, joins a collection of more than 20 operator brands under the Soft2Bet umbrella. Designed with gamification front and centre, it follows on from the launch of our first gamified casino, Wazamba.


Featuring a charming rabbit character, which players can dress up in the different costumes


available within the in-game shop, the site boasts a Performance Hall in which users can earn new rewards. Providing an immersive entertainment experience that goes beyond the simple ‘spin and win’ format often found in today’s casino market, Cadabrus is tailor made for the next generation of gambler.


How do you individualise each brand? For example, what makes Cadabrus different from Rabona and Nomini? Is it a case of flooding the market?


Each of our brands holds a unique set of NEWSWIRE / INTERACTIVE / MARKET DATA P91


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