We always treat every
operator, even the smallest one, as a strategic partner. But as an affiliate which takes great care to promote our
partners responsibly and abide by each market’s respective
are introduced almost on a day-to-day basis. A seven-digit level of investment to build and maintain a quality product might sound steep, but as we all know a good reputation is worth more than money.
How do you ensure Oddspedia is an accessible sports companion for beginners whilst still being useful and relevant for experienced bettors?
Our primary goal is to be a valuable assistant for all sports fans. Up-and-coming punters can learn the basics with Oddspedia quite quickly. Tey can follow the sports they know well, understand the betting markets and other sports betting essentials. One of the key
P72 NEWSWIRE / INTERACTIVE / MARKET DATA
regulations, we’ve found that there’s often a profound lack of respect for our role in sending operators new clients.
reasons is the clear way we display information to them - there are no complicated tables overloaded with numbers and colours or hard to grasp labels and buttons. At the same time experienced bettors utilise more advanced features like analysing the odds movement history, checking statistics and utilising betting tools to their advantage.
How do you manage your relationship with operators?
We always treat every operator, even the smallest one, as a strategic partner. But as an affiliate which takes great care to promote our
partners responsibly and abide by each market’s respective regulations, we’ve found that there’s often a profound lack of respect for our role in sending operators new clients. At the end of the day, we are looking for honest and loyal partners and we are happy that we have some!
What are the main marketing challenges?
Te affiliate channel has proved over time that it is a cost-effective way to connect brands to target market customers. Affiliates like Oddspedia help operators win the battle for players with increased brand exposure, attracting specific audiences, and cultivating lifetime value customers.
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