Interactive
LAND-BASED AND DIGITAL PLATFORMS GAMING1 & R. FRANCO DIGITAL
GAMING1: mutual interests and shared family values
R. Franco Digital, R. Franco Group’s digital division, has signed an agreement with GAMING1 designed to enhance both companies’ worldwide appeal and development.
Te deal gives GAMING1’s customers access to R. Franco Digital's catalogue of games and IRIS platform, whilst GAMING1’s catalogue of in- house games has been incorporated into R Franco Digital’s Spanish operator brand, Wanabet.
Sylvain Boniver, COO and Co-founder of GAMING1, and Javier Sacristan Franco, Director at R Franco Digital, explain how the unique challenges posed by 2020 has shaped the companies respective land-based and online strategies going into the new year.
Javier and Sylvain began by outlining the rationale behind a partnership that will extend
to shared operations in Belgium, Spain, Colombia, and Malta.
Javier: Ever since R. Franco Digital was founded, we’ve set out to team up with the industry’s most important international players, and the partnership with GAMING1 shows how we are continuing to achieve that objective.
Te agreement helps to maintain our impressive track-record of partnering with established market leaders, including 1xBet, Dafabet and BetConstruct, who have all benefited from our world class products and services. We share a strong mutual understanding with our new partners, GAMING1, which explains why the deal was finalised so rapidly.
The agreement helps to maintain our impressive track- record of partnering with established market leaders, including 1xBet, Dafabet and BetConstruct, who have all benefited from our world class products and services. We share a strong mutual understanding with our new partners, GAMING1, which explains why the deal was finalised so rapidly.
P74 NEWSWIRE / INTERACTIVE / MARKET DATA
Sylvain: We see GAMING1 and R Franco as two family run businesses – with similar operating models and a strong land-based heritage. Both of us are well-established brands with an online and offline presence – as well as splitting our operations between the supply and operator side.
Our strategic agreement was signed to further enhance both companies’ growing worldwide appeal and international development – as well as no doubt a fantastic synergy between two well-established industry brands.
Which markets are of shared interest?
Sylvain: Tere are plenty. GAMING1 has extensive operations in Spain, R Franco’s home market – principally via the website
777.es, as well as in Colombia with
Zamba.co, another market where R Franco has a wealth of experience. However, it’s actually our home market of Belgium where we plan to start
operations together, having earned reputation for leadership, and onwards after to Spain, Colombia and Malta.
Why Belgium, Colombia, Spain and Malta specifically?
Javier: Tey are among both companies’ most important jurisdictions, in addition to being those in which our content has regulatory approval. Tat shortens deployment time and commissioning periods, as well as being strategically valuable: Colombia, for example, is a base from which we hope to expand across much of Latin America.
Sylvain: It’s a combination of opportunity and experience. Both brands have been operating on those markets for a while. GAMING1 is a Belgium group who expanded throughout Europe and in Latin America. R Franco is a Spanish group with an extensive network across its home market of Spain and also Latin America.
Given we’ve both been operating across these markets for a while already – we see plenty of potential across these territories for continued growth, especially with the synergy that our partnership will provide.
Both GAMING1 and R Franco have significant land-based operations. How has Covid-19 impacted your respective strategies going into 2021?
Javier: Our partnership was always primarily based on digital operations, but the onset of Covid-19 has sharpened that focus. All land- based operators are now looking to maximise synergy with the online sector, taking a
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