Interactive
LAND-BASED AND DIGITAL PLATFORMS GAMING1 & R. FRANCO DIGITAL
the same financial losses for operators.
Wherever you are, the focus needs to be on making sure you are effective as possible in driving your customers to your online stable of games using mix of mass and personalised communication.
Javier: It's radically different. Mature markets featuring operators with extensive retail and digital experience represent a sharp difference from those who are new to the market and are advancing rapidly but have a long way to go.
Te regulation of online gambling is also among the central differences between markets. Countries such as Brazil, Peru and Argentina are making progress on that front, but Colombia and Mexico remain LatAm’s only fully regulated territories.
When it comes to technical factors such as payment methods, the continent has made remarkable progress and showcases a promising opportunity for European-based operators.
With emerging markets facing far greater infrastructure obstacles, what have been the principal challenges in supporting surges in online migration?
Javier: Te biggest challenge has been providing global solutions to customers at the time when they are most urgently required. Tat means adopting an integrated approach, with all your solutions - platform, games, game server and SCI - ready for rapid deployment. Te management and optimisation of resources and the development of high-quality technical service teams are key.
Sylvain: Payments infrastructure is the biggest challenge operators face, with cash still critically important as a medium of exchange, as well as local integrations that may come without the standard APIs.
Optimising graphic resources is also integral to delivering a fast and seamless gaming experience via terminals that are less advanced than their European counterparts. Bandwidth and IT resources will also come at a much higher price, so factor in accordingly.
What is the outlook for retail-dependent markets if the pandemic persists for the foreseeable future?
Sylvain: Te world is definitely going to look different post-pandemic. Consumption habits and other economic variables are changing rapidly, and we anticipate digital to of course be the primary channel for the coming months at the very least.
Healthy financial management will also ensure you can whether the storm, and it’s worth remembering that cash is king when you face crises such as these. Tose that hold strong assets and impressive reserves will be the ones who persevere. Finally, any operator that is not planning on a digital future would be advised to do so immediately, and with an aggressive plan.
Javier: For a lot of them, it isn’t looking good. COVID-19 has dealt a harsh blow to the global economy, with household incomes hit particularly hard. Unfortunately, many small and medium-sized enterprises have consequently disappeared, and we are all hoping for a swift return to a new normal.
The world is definitely going to look different post-pandemic. Consumption habits and other economic variables are changing rapidly, and we anticipate digital to of course be the primary channel for the coming months at the very least. Healthy financial management will also ensure you can whether the storm, and it’s worth remembering that cash is king when you face crises such as these. Those that hold strong assets and impressive reserves will be the ones who persevere.
P78 NEWSWIRE / INTERACTIVE / MARKET DATA
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