Chapter 1: Growing Up 1.9 Advertisement: Nintendo Switch Two Brothers
Learning Intentions In this section you will … ✓ Critique advertising campaigns. ✓ Create your own ad using digital media.
Before Viewing
1. Read this checklist for effective advertising: u Target audience: Ads are usually aimed at a group of people (known as the target audience) of a particular age, gender, ethnicity or sometimes in terms of their hobbies and interests.
u Show the product: Ads usually show the product that they want you to buy. u Feelings: Ads try to make you feel good about having the product (or even feel bad about NOT having it).
u Celebrity endorsement: Large companies and brands often use celebrities in their ads to make their product more appealing
2. In your copybook write down two more elements you think an effective advertisement needs to have.
0 While Viewing
You are about to watch an advertisement for a video game console. You should watch the ad three times. On first viewing, try to follow the story of the ad. On second viewing, write down the answers to these questions in bullet point form: 1. Name two things the brothers argue over. 2. At what point do the brothers appear to have fallen out?
3. What is the turning point in their relationship?
Link: Nintendo Ad – Two Brothers – YouTube Search Terms: Nintendo Ad Two Brothers YouTube
COMMUNICATION After Viewing MANAGING MYSELF
Check your understanding Read the following questions and watch the ad for a third time. 1. Who do you think is the target audience of this ad? Your answer should refer to age, gender, ethnicity or hobbies/interests of the people that the ad is aimed at.
LITERACY R E E L BEING CREATIVE
2. How is the product presented to the audience in this ad? R E E L MANAGING INFORMATION AND THINKING
