MANAGING INFORMATION AND THINKING Chapter 10: The Open Road
Video advertisement 1.
Imagine you are creating a 30-second video to promote Ireland to the same tourists as for the brochure extracts on pages 389 and 390. List at least five elements you would include in the video.
WORKING WITH OTHERS
2. Watch the following video advertisement for tourism to Ireland and answer the questions that follow: Link: Green Button Campaign Search Terms: Green Button Discover Ireland (a) Who do you imagine the target audience for this video is? Refer to specific elements of the video in your answer.
NUMERACY STAYING WELL COMMUNICATION
(b) Did the campaign use sounds and music effectively in this video? Explain your answer.
MANAGING MYSELF
(c) Do you think the slogan ‘Press the green button’ is a good one? Give two reasons for your answer.
LITERACY Create BEING CREATIVE COMMUNICATION
1. Study the image below. It is from an advertising campaign for a tourist board from a different destination. Based on the image, who is the advertisement targeting? Give reasons for your answer.
MANAGING INFORMATION AND THINKING MANAGING MYSELF 90 LITERACY WORKING WITH OTHERS NUMERACY BEING CREATIVE MANAGING INFORMATION AND THINKING STAYING WELL WORKING WITH OTHERS NUMERACY STAYING WELL
2. Create your own visual advertisement for a tourist attraction in your area. Your advertisement should include: n A main image (and maybe some smaller images also). n Text describing the area and its attractions. n A slogan. n A number of endorsements of the area.
