MANAGING MYSELF Chapter 10: The Open Road 10.5 Advertising: Irish Tourist Destinations LITERACY
Learning Intentions In this section you will … ✓ Analyse several elements of a tourism advertisement campaign.
BEING CREATIVE MANAGING INFORMATION AND THINKING
Brainstorm 1. Working with a partner, write down three things that come to mind when you think of the following brands (these could be images, products, feelings, etc.): (a) McDonald’s (b) Nike (c) Ryanair (d) Apple
WORKING WITH OTHERS NUMERACY STAYING WELL 2. Compare your lists with the class. Visuals and text 88
The combination of distinctive elements associated with a product (i.e. a McDonald’s meal, a piece of Nike clothing) are the tools used to promote a brand. In this section we examine a number of elements used to promote Ireland as a brand to tourists in the English-speaking world. Study the images and texts for three holiday destinations in Ireland and discuss your answers to the questions that follow.
Master the waterways of Kilkenny on an invigorating expedition with Pure Adventure. Choose from kayaks or canoes and paddle through vibrant landscapes and picturesque settings on the 6km long journey that takes about three hours to complete. You’ll even get to go through a working lock along the way.
