theibcdaily
Sunday 09.09.2012
93
Borneo MAM aims for the Media cloud
Media-Alliance By Michael Burns
Value of second screen tie-ins yet to be realised
Conference Analysis By Kate Bulkley
Second screen tie-ins to TV shows are growing in number, but there are still some big hurdles to making them more mainstream and convincing broadcasters that they make both creative and economic sense.
“The media sales teams
[of broadcasters] have not understood the full power of the second screen,” said Francois-Xavier Cardon, co-founder and director general of French second screen technology company
virdual.com, which is close to
announcing a second screen app with Swiss broadcaster Radio Television Suisse. “The brands have understood so if they can push more on [to] the TV channels that would help.” Unlocking the funds to
produce second screen apps can be a problem, but sometimes a bigger hurdle is getting the broadcasters and production companies “to create experiences together”, said Dick Rempte, CEO of Talents Media in the Netherlands. “Production costs would drop down considerably with proper collaboration. There is a lot of innovation in the space but I would like to see more real collaboration.”
Collaboration was a theme echoed by Jeroen Elfferich, CEO ExMachina, which had hundreds of thousands of people involved in a second screen application that allowed them to “pick the debate winners” around recent political TV debates in the Netherlands. “It’s a great way to engage viewers in topics like politics that can be a bit dense,” Elfferich said. The collaborative part is there has to be a call to action on screen and sometimes the on-screen television analysts are “a bit afraid of it because they used to be in charge of calling the debate outcome.”
Rising jazz star chooses d:facto DPA By David Davies
Bassist and vocalist Esperanza Spalding’s current tour with new project Radio Music Society features an extensive contingent of DPA microphones, including the new d:facto vocal mic that she is using for all her vocal performances.
The d:facto was selected by Spalding’s sound engineer, Jaime Armengol, who recalled: “To begin with I didn’t tell Esperanza that I had changed
Esperanza Spalding has selected DPA d:facto mics for all her live vocals (image copyright: Carlos Perica)
TVUPack Mini SE launches with Sony
TVU Networks By Heather McLean
TVU Networks has introduced TVUPack Mini SE, an ultra-portable 3G and 4G network uplink solution – designed specifically to integrate with Sony XDCAM shoulder camcorders. Created in eight weeks
from the start of the collaboration with Sony to
the finish, TVUPack Mini SE enables broadcasters to deliver live high definition video on the go from practically any location. For those that use Sony cameras to capture and broadcast live content on air or direct to the web, the uplink solution has the ability to transmit video over up to four 3G and 4G wireless data cards, Wi-Fi, WiMax or Ethernet connections.
Make a TVUPack Mini SE sandwich, why don’t you?
Paul Shen, CEO at TVU Networks, told The IBC Daily: “From the user perspective, this is just a part of the camera, and it can be used anywhere, from a war zone to a wedding.” 2.B28
her microphone, but when we started sound checking she said: ‘What did you do with my vocal? It sounds much better and more natural.’ After that we decided to make the switch to the d:facto and Esperanza is now using it for her vocals during this year’s touring.” The Radio Music Society tour also makes use of a full range of d:vote 4099 instrument mics on piano, upright bass and saxophone. “They are really great and are giving incredible results that everyone is very happy with,” said Armengol. 8.D70
Audiopole to supply 4HM Jean-Philippe Blanchard of Audiopole and
Barry Revels of 4HM announce partnership 4HM
By Monica Heck Exhibitor 4HM has
announced that Audiopole has been appointed as its distributor in France and is supplying the complete range of 4HM equipment with immediate effect. In the two years since its formation, 4HM has introduced a range of MADI interfaces, demuxers and format converters. The company’s equipment has been used in major televised sporting events since the first units were deployed at the 2010 FIFA World Cup. 4HM director, Barry Revels, said the decision to work with Audiopole was an easy one to make. “I personally in the past have had the pleasure of working with Audiopole. 4HM is a reasonably new
company so we are expanding the business all the time. The reputation and professionalism of Audiopole in the French market is what we want to be identified with.” Jean-Philippe Blanchard of Audiopole was at IBC to jointly announce the partnership with 4HM. “4HM is a small company with brilliant ideas. The 4HM range of products has already proven itself in some of the biggest televised events of the last couple of years so the quality is clear. The range complements and enhances our existing product offering. We are particularly interested in the MADI range of products, it’s an old standard but we see it becoming more and more common in every installation.” 10.A30
Visitors can experience a preview of Media-Alliance’s next-generation, cloud-ready Borneo product suite today. The media asset management and media workflow solutions provider is also showing its current range, led by its flagship product MediaXplorer. With a name based on the concept of ‘Born New’, Borneo is a single integrated, modular solution that aims to simplify media operations, streamline productivity and improve efficiency. Complying with the new
AMWA FIMS standards and utilising HTML-5, Borneo offers frame-accurate media operations from web clients designed for use on tablets such as Apple’s iPad and is ready for cloud operation, says the developer.
Borneo has optional applications for MAM, newsroom, user management, content processing, media and business workflow management, metadata management, quality checking, media editing and content delivery. Media-Alliance’s established MediaXplorer solution provides a comprehensive high-end MAM workflow for single or multi-site operation. It offers metadata management, powerful search tools, conforming and EDL creation, advanced user management, and easily configurable media and business workflows. Media-Alliance says Borneo is fully compatible with all earlier Media-Alliance systems and any MediaXplorer installation can be upgraded in the future to take advantage of its capabilities. 8.B71
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