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16 Sunday 09.09.2012 In Brief


our Rising Stars Our industry is fascinating because it is continually changing, with a constant stream of new


IBC is investing in


theibcdaily IBC Awards Ceremony


developments in technology and creativity. That is what makes it a great place to work – and that is why it needs to attract the next generation of talent. IBC is doing its part in bringing the brightest and the best to broadcasting, with the Rising Stars Programme.


Rising Stars is a special free programme developed by IBC for those just entering the electronic media business. It gives them the chance to immerse themselves in everything that IBC has to offer, from networking with the best to learning from the top creative and technology players.


It includes a special programme which runs today and tomorrow. Alongside talks and discussions on everything from social TV to being an entrepreneur, the team will help the Rising Stars make the most of the IBC Exhibition and Conference. Tonight there is a special party from 19:30 to very late. Tomorrow, as well as visits to the show floor, there are a couple of lunchtime sessions to help Rising Stars turn their new- found knowledge into job opportunities.


With opportunities from MTV to the Olympics, smartphones to Super Hi- Vision, social networking to broadcasting to billions: who would not want to work in media? The IBC Rising Stars Programme shows at least some potential recruits what is possible. For more information go to www.ibc.org/risingstars


IBC is proud to celebrate excellence, and nowhere more than in the IBC Awards Ceremony. This is a great way to spend an hour experiencing the best of technology and creativity – it is fun and most important it is free to all visitors. The unique IBC Innovation


Awards are at the heart of the show. These match cutting edge technology to its practical application, and so the prizes go not to the manufacturer for coming up with something new, but to the broadcaster for using it. Previous winners have included CNBC for it 4D Interactive Motion Tracking, CNN for its globally integrated news production and DNA for its single frequency networks for HD with DVB-T2.


This year the finalists – in


three categories: Content Creation, Content Management


Will NASCAR win a prize?


and Content Delivery – are equally varied. Nominations include a new Arab-language news channel for Sky News Arabia and monitoring the motor mayhem of NASCAR; a second screen app for a cult television gore-fest for FX UK


and a home media server for DIRECTV; content replacement for ITV and support for the director on live broadcasts for TV Globo. Who will win – the only way to find out is to be at the ceremony. This year’s highest honour,


the IBC International Honour for Excellence, goes to NHK Science and Technical Research Laboratories (STRL). For more than 80 years they have led the industry, bringing us along the way concepts like HD, the plasma display and satellite broadcasting. NHK President Masayuki Matsumoto and VP of engineering Keiichi Kubota will accept the award. Along with other awards, for the best conference paper and stands, and IBC Special Awards, there will be some surprises in the programme which always prove popular. Remember admission is free to the IBC Awards Ceremony but seats are limited, so be at the Auditorium in plenty of time for the start at 18:30. For more information about the entries and nominees go to www.ibc.org/awards


Hyper-Reality and high-res cameras


Conference Today By Chris Forrester


Savvy filmmakers are already tapping into 4K and 5K digital cameras. Indeed, Hollywood is also pretty shrewd when digitally resoring older classic movies and tend to use 4K as their new ‘base’ standard.


In other words the film world is increasingly looking to (at least) 4K for their productions. “These cameras, along with their ultra-sensitive sensors, are making waves throughout the industry, with high-end TV and the advertising community also impacted,” says session producer and panel chair George Jarrett. “They impact on shot


Steven Poster,


president of the International


Cinematographers Guild, is on today’s panel


design and lighting styles, and on the evaluation of footage on monitors and in dailies. They are altering


best practices for crewing and equipping shoots, production schedules, data storage and what is best


done on-set versus post production,” adds Jarrett. He has assembled a panel of acknowledged experts including Steven Poster, president of the International


Cinematographers Guild from the USA, and Philippe Ros, a leading member of France’s Cinematopgraphers Association (AFC).


As well as discussing the


current state of play the panel will also touch on demands from the production community on the build-up to even higher-resolution schemes from the broadcast community with the adoption of Ultra-HDTV now beginning to make headlines.


Sunday 9, 11:30-12:30


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