theibcdaily
www.ibc.org Sunday 09.09.2012
By Adrian Pennington and Carolyn Giardina
BSkyB has teamed with the Cameron Pace Group for their first major joint venture – the 3D Ryder Cup coverage, held in Medinah, Illinois later this month. It will be co-produced by CPG and Sky Sports separately from the 2D host broadcast produced by NBC and European Tour Golf. Around 26 3D camera positions will be used.
“In this instance it is not 5D largely because of the way it was pulled together rather late. It was difficult for us to add extra cameras to NBC’s existing roster,” said John Cassy, director, Sky 3D. Would English Premier League football follow? “We are talking about a range of opportunities,” Cassy said.
James Cameron, co-chair of CPG, expressed frustration that
Vince Pace, co-chair CPG; John Cassy, Sky 3D; and James Cameron, co-chair CPG
broadcasters in Europe and the US weren’t shooting more 3D. “The irony is that we are doing the hardest things in 3D – visual effects cinema and huge multi- camera broadcast shoots, yet nobody is exploring the easy, low hanging fruit of two camera scripted drama – where the cost delta is negligible.”
The director has identified China as the key growth market, last month launching a CPG 3D joint venture there. “We’re talking to the state government, the central government and we’re talking to the major regional broadcasters in China,” he said. As to IBC, Cameron said: “In a high-stakes moment in the
IBC Olympic spirit
Conference Analysis By Chris Forrester
Barbara Slater: ‘When we started planning there were no tablet devices and no Twitter!’
IBC’s Sports Day conference coverage sizzled with the BBC and NBC, and others, reviewing – and showcasing – their Olympic Games transmissions. BBC Head of Sport, Barbara Slater, summarised the 17-days of coverage as the most extraordinary, successful – and complex – event ever transmitted in the UK. Slater said her brief was simply to “never miss a moment” and
through its three main networks, 24 additional streamed services, plus radio, web, news and the thousand and one other demands, she – and the BBC’s audience – was highly satisfied. “Just remember,” she told delegates, “in 2005 when we started planning there were no tablet devices, less than half of UK viewers were digital and Facebook just embryonic. There was no such thing as Twitter!” NBC’s Darryl Jefferson
(director Post Production & Highlights Factory), said particular
transformation of media globally, IBC continues to engage the broadcast community and encourage and inspire new ways of thinking. The Cameron- Pace Group is honoured to collaborate with IBC, and the technology leaders it embraces, in expanding our vision and re-defining our media future.”
attention had been paid to core metadata this year. “We dare not underestimate the importance of metadata. Without it we could never have hoped to identify footage and files. They could have been lost forever.” Adding to NBC’s complications
were delays on satellite feeds to and from London, and onward to its 30 Rock facility in New York – and further distributed to key technical locations in Stanford, Hialeah (Miami) and Denver. “Our numbers were quite amazing. Ratings were enormous, and we achieved 1.5 billion page views, up 300 million on Beijing. It was the biggest digital event in American TV history.”
The official newspaper of IBC 3D Ryder Cup from Sky and CPG Inside
80 years of innovation This year’s IBC International Honour for Excellence goes to NHK’s Science and Technical Research Laboratories (STRL)
Page 10
Future of Broadcast TV Tackling the issue of how to incorporate ATSC, DVB, ISDB-T and DTMB in the future
Page 12
IBC Awards Ceremony Admission is free today, more details
Page 16
Exhibitor A-Z Listing Complete with floor plans for all 14 halls and Outside Exhibition area Page 43
Read our IBC news stories on the move…
Published on behalf of the IBC Partnership by
ERICSSON.COM/TIMETOPLAY
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