42 Sunday 09.09.2012
theibcdaily
The pressure television broadcasters experience has proven to be a valuable source for defining the roadmap of our software says Michel Beke, product manager and co-founder, MediaGeniX
During this year’s IBC, MediaGeniX is celebrating its 20th anniversary. Throughout all these years, we have witnessed numerous evolutions in the broadcasting world that have put major pressure on the broadcast business models. In the last couple of years, our customers’ major concern was being able to give their viewers easy access to high quality content on any device. Never before has there been such a complexity in the preparation of the content. Being able to handle this newly introduced complexity is today’s primary challenge of a broadcaster’s back-office. There’s no need to explain that within the current economic climate, producing or acquiring good content and investing in new delivery platforms is not obvious. But the pressure for the modern broadcaster doesn’t stop there.
First of all, all these multi- platform content and delivery techniques need to be managed
services in a swift and flexible way and without doubling the workload and cost for each implementation.
This is exactly what our
properly in the back office, which proves to be one of the main challenges of both broadcasters, telcos and distributors. Mobile devices, streaming, smart television, web and all variants hereof as well as the traditional television each require their own rights, file formats, content description, promotion and publication information. Not to forget the system integrations with technical playlists in order to drive effective broadcasting and delivery. Secondly, the current
economic climate demands that this complexity is handled with existing resources, which demand a higher efficiency of the broadcast workflow. In other words: despite the higher multi- platform and multi-format complexity, broadcasters need to be able to launch these new
cross-media workflow, scheduling and content lifecycle software solution WHATS’On is tackling. In the past 20 years of focusing on integrating workflows, rights, promotions, press, media management and delivery processes into one single software backbone, our new WHATS’On version 25 boasts numerous functions that tackle the fast implementation and cost efficiency demanded by broadcasters. For many broadcasters, these
are tough times. For MediaGeniX however, the pressure they experience has proven to be a valuable source for defining the roadmap of our software. In 20 years, these have turned our scheduling software into a true cross-media scheduling, workflow and content lifecycle solution that guides and drives the business of
the modern broadcaster. People involved in broadcast management can attend a real- life case study at the IBC Workflow Village, where Viacom will explain how they implemented ‘a cross-media platform to streamline processes,
Modem compensates for disturbances Working hard for the money: Work Microwave’s IP-Modem
Work Microwave By Ian McMurray
Visitors to the company’s IBC booth are learning more about the ACM functionality of Work Microwave’s IP- Modem by viewing an interactive test setup, which demonstrates how the IP modem compensates for
disturbances in the satellite link caused by physical conditions such as humidity and atmospheric precipitation. Through realtime adaptation of transmission parameters according to link conditions, Work says that the ACM feature allows operators to more reliably allocate bandwidth across the entire
network. The demonstration includes two screens, enabling attendees to observe simulated conditions such as noise, data rate, and type of modulation and to witness the flipping over of the constellation diagram. Also on show are the new enhancements to Work Microwave’s next-generation frequency converter series, which is geared toward applications that require low phase noise, ranging from S- band to Ka-band. Utilising what the company says is a sophisticated new synthesiser, the frequency converters can now deliver
Cloud-based file transfer is 2x faster Scayl
By Ian McMurray
Described as the first email software to combine client and server functionality in one application that forms a distributed cloud service, a new capability from Scayl – which is being introduced at
IBC – is claimed to be one of the fastest, easiest ways to securely and quickly deliver big files such as HD or 3D at the lowest possible cost. “Our distributed cloud
approach enabled us to cure email’s core problems with delivering large files securely – one-to-one or one-to- many,” said Bill Kallman, CEO
Ka-Band signals with phase noise at a level that significantly exceeds the industry standard according to Intelsat’s Phase Noise Specification. In addition, the converters are also said to offer guaranteed frequency accuracy so that operators can reliably meet adjusted frequencies and match the end-users’ specific requirements. Guaranteed frequency accuracy is especially important in certain environments, such as space timing applications. Work Microwave notes that a new user-friendly, web- based interface offers a
of Scayl. “While uploading, downloading and streaming services are popular and useful, Scayl delivers, providing a new intuitive way to distribute large files more easily and inexpensively.” Popular email and social networks are centralised client-server services with file size limits, storage and
bandwidth costs. Scayl’s “Email without Limits” is, according to the company, a free unlimited social email platform that complements and interoperates with legacy email services. Scayl notes that it isn’t intended to be a full-feature replacement for users’ email service initially but a high performance low cost digital parcel service that interoperates with legacy services.
reduce costs and enable expansion’, and how they were able to launch 50 per cent more channels broadcasted in 20+ languages, with WHATS’On as primary ‘decision’ backbone. 07 September, 13:00, IBC Workflow Solutions Theatre. 3C59
powerful and intuitive user experience by allowing easy access to a comprehensive set of features. Through the customisable GUI, the company says that users can better meet specific end-user requirements and environments. The GUI can be set up remotely via the web, enabling easy initial set up and the ability to update firmware simply and quickly. Based on a modular architecture, the fifth- generation frequency converters are said to be completely scalable and customisable, offering users a cost-effective solution that can be tailored to meet their exact needs. 4.B63
According to the company, independent testing typically benchmarks Scayl at up to twice as fast as centralised
upload/download cloud file transfer services in
delivering a new file over the Net, and up to 10 or more times faster for users within a LAN, depending on the LAN speed relative to the slower Internet. 4.C83
Managing multi-platform content Opinion
Michel Beke: ‘Cross- media workflow’
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