Review G2E LAS VEGAS 2016
Novomatic makes its big play in North America with the launch of the World Championship of Slots, a nationwide TV show and an innovative marketing tool designed to push the Novomatic brand throughout North America
Te American subsidiary of the Novomatic Group pulled off ‘the’ marketing coup of the Vegas show. Te World Championship of Slots was the perfect branding opportunity; a US nationwide televised slots tournament with a US$1m prize giveaway announced right at the start of the G2E trade show in Las Vegas. In addition to a booth that had significantly increased in size to make way for the vast array of product innovations on display for both North American and international markets, Novomatic Americas was joined on the stand by Greentube, Octavian, NSBS and NLS. Representatives from the US, Canada, Latin America, Europe and Asia were all at the show to present the latest developments and meet their respective customers.
Driving people to the booth from around the show floor throughout the three-day event was the centrepiece of the exhibit, the World Championship of Slots (WCOS), which generated a huge buzz with operators watching the tournaments and understanding how to utilise this never-before-seen concept on their casino floors. A tournament took place every hour of the show and the surrounding area was bursting with excitement as attendees wanted to try their luck on the games.
WCOS is an industry-first slot competition format produced in collaboration with Emmy award-winning game show producer Gary Hunt Productions, Entropy Entertainment and media sales company Trifecta Entertainment & Media that gives players the chance of winning up to $1m on a national TV show, as well as offering sponsor casinos a unique marketing opportunity with reach into more than 85 million homes. Casinos are empowered to host their own qualifying events as often as they like, and the winners are eligible to move onto the WCOS television show qualifying events.
Gary Hunt is an avid slots player himself and created the concept to marry together his two passions, TV entertainment and slots gaming. Speaking from the show floor, Gary Hunt said: “Tis is a first-time event where people who love playing slots will have a television show that they can enjoy. We will also be able to find people who are watching at home – who have never played slot machines before – and they will have the chance to see what fun they’re missing.”
Te programme is scheduled to be launched in Q1 2017 with interest at the show from operators across the United States. Te gameshow format will be an eliminator competition with players
P86 NEWSWIRE / INTERACTIVE /
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Novomatic’s Mike Robinson at G2E
Fabulous marketing initiative as Novomatic unveils World Champion showcase in Vegas
competing in the slots tournament to out-score their opponents, with the lowest ranking players eliminated every two minutes throughout the 60 minute running time of each show. Te game show hosts were available on the booth at G2E to give visitors a flavour of the TV show and take registrations from players interested in competing in the event.
Launching such an US-centric event as World Championship of Slots is indicative of Novomatic Americas focused push into the US market, with plans to launch single games in addition to the traditional library of multi-game products, and to explore new licensing opportunities to draw further attention to the Novomatic brand in the US.
A testament to the significant progress made by NOVOMATIC Americas over the past year, 40 slot titles dedicated to the US market were shown at G2E, developed in cooperation between NOVOMATIC game studios in Illinois, Austria as well as other international
competence centres. Of particular interest was the premiere of the Tales of Darkness – a series of four linked progressive jackpot games. US- developed JACKPOT EDITION titles from the award-winning NOVO LINE Interactive portfolio were also demonstrated on the V.I.P. Lounge and DOMINATOR Curve cabinets.
Visitors to the NOVOMATIC booth could not miss the display of V.I.P. machines that have been creating Very Important Experiences for casino operators worldwide. Together with the return of the NOVOSTAR V.I.P. II to G2E, the NOVOSTAR V.I.P. III, NOVOSTAR V.I.P. Royal and V.I.P. Lounge were being shown for the first time in Las Vegas. Additional cabinets presented for Latin American and international markets were the GAMINATOR Scorpion, EXECUTIVE SL multiplayer terminal and NOVOSTAR II. A section of the booth was dedicated to Greentube, part of NOVOMATIC Interactive, demonstrating a first-class range of omni-channel gaming products, as well as the Greentube Pro social casino platform. During the second day of the
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