Alejandro Ortiz with Bingotronic
Amid a hive of new bingo content including the O-Circle cabinet, the O-Platform, OrtiZone for a mobile-on- premise solution and Bingotronic, the latest solution for an electronic bingo hall, Ortiz Gaming announced the simplest of changes, which it believes will revolutionise the next generation of bingo machines
Ortiz Founder and Chairman Alejandro Ortiz explained: “Ortiz Gaming is very proud to say that we have reinvented Electronic Bingo, utilising, like all great ideas, something very simple, but which changes everything.
“Troughout the evolution of electronic bingo the size of screens has increased or rather ‘stretched’ to adapt to new proportions of larger screens,” he added. “Unfortunately, the increase in screens has been a problem for electronic bingo players. Tere is a limit to the size of screen from the eye-comfort aspect.
“Te original bingo game on the 19ins. monitor with 4/3 ratio had a great sense of scale, which is why there are many electronic bingo machines still produced in this format, even with the appearance of the video bingo machines with screens and the larger stretched format. In fact, we found that larger screens produced the opposite effect to that expected; by increasing the size of the screens of electronic bingo, there was a decrease in time-in-chair.”
Whilst the slot game has adapted perfectly to larger screen sizes, video bingo machines have not adapted in the same way. Te slot game machine completes the game in full screen while Video Bingo letter-boxes the game.
Mr. Ortiz added: “Electronic Bingo must be competitive on large screens, and at the same time should be comfortable and pleasant to play. It was obvious that "stretching" the original game screen would not be the solution. We needed to create, we needed to innovate and reinvent the format. We kept the original look of successful Electronic Bingo in 4/3 format, keeping the bingo cards in the center of the screen, where the emotion of the game is, but all other elements of the game were moved to the sides of the screen. With no ‘stretched’ elements, simply redesigned screens and re-positioned elements. It's a simple idea, but totally revolutionary.
“Te genius is in keeping player focus where it is intended. Te player's attention can focus on the bingo cards and the drawing of the balls. Growth in the size of monitors ceases to be a big problem and has now become the solution. We are at the forefront of this revolution, introducing larger monitors, bringing to market a 42ins. 4K resolution display.
“Tis is our best distribution of a game play screen, allowing a number of improvements such as bonuses and other additional innovations, never seen in the video bingo world. With this simple idea, but revolutionary one, we have opened a new chapter in the history of video bingo evolution around the world,” stated Mr. Ortiz.
Ortiz orchestrated a simple revolution at G2E with right-sized large format Electronic Bingo
Maurilio Silva with the Ortiz O-Circle and the golden Ortiz motherboard
Te O-Circle Cabinet, released two years ago with its curved screen, continues to be the cabinet of choice for Ortiz and was shown alongside the O-Future cabinet with its dual screens.
Bingotronic was also on show as an innovative solution for traditional bingo hall operators. It provides electronic bingo options that maximise playing space and customer time-in-chair. It replicates the traditional bingo game, with one drawing for all players, but instead of paper cards, players have hi-tech terminals to check their winning cards upon.
Ortiz Gaming President Maurilio Silva said: “We have exponentially increased investments in research and development towards the launch of multiple new product lines over the past year. Our innovation challenges the norm to create
the future. We have always focused on the player and finding new ways to give them more anticipation and more wins, and our newest product lines will deliver that engaging experience.”
Ortiz was also showing its mobile-on-premise solution, its buddy station and sports book for Latin America as well as a new range of slot machines.
Eve Horne, from the company’s marketing department, added: “We are excited to have content for global markets on display in English, Spanish, Portuguese, Norwegian, and Chinese. Our expansion in content is to reach a more global market including the possible emerging market of Brazil. Bingotronic, the electronic bingo hall, has really been designed with the future Brazilian market in mind.”
NEWSWIRE / INTERACTIVE /
247.COM P71
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