Interactive MOBILE GAMING - NATIVE APPS
The main takeaway from the debate is that HTML5 is the decisive winner because it offers operators and players the variety of games that garner the best responses on an open-platform market. Of course, in the instance of single suppliers or products (sportsbook, bingo, poker), a native solution provides an acceptable or even more optimised approach in case of specialised operators.
platform specific tools is to use a cross-platform approach.
Te hybrid, cross-platform and pure native app approaches all share a couple of drawbacks. It’s harder to crate multi-vendor casino games with them. Te main goal of operators is usually to take games from different vendors and make everything look interconnected to the player while he switches from one game to the next. Tat is harder to do when you’re working with content from multiple vendors. One of the drawbacks that we need to consider with apps is that app store content is tied to each individual country. Due to the fact that real money gambling apps are forbidden in many countries around the world, players from those countries can’t install your app to play. Tis means that you can’t reach players that you could potentially reach through the web based approach. Here is where HTML5 games have an edge compared to their app counterparts as
they enable seamless gameplay of games from different vendors on an Operator’s site without the limitations that apps face. Te by-product of gaming’s multi-channel approach is the presence of multi-platform devices and vendors must acknowledge this versatility.
Te HTML5 Canvas element is used to create some really beautiful games, an incredible advancement when we consider the device limitations they previously faced. Even though mobile devices lacked powerful hardware required to run demanding games, engineers worked within the constraints set by those devices while also supporting a wide array of different high and low-end technologies.
As we all know, creating a beautiful game doesn’t mean much if only a percentile of users can run and play it smoothly. Tat’s why we always need to consider what impact a certain approach will have on our reach/player base.
With an increasing number of operators looking to create the unique online experiences that players demand, customization options simultaneously drive vendor game strategies and operator demands – something that defines HTML5 capabilities. Ultimately, the decision is highly dependent on the market itself and the individual regulatory efforts that define specific gaming opportunities and the technological guidelines of native components such as the app store.
Te main takeaway from the debate is that HTML5 is the decisive winner because it offers operators and players the variety of games that garner the best responses on an open-platform market. Of course, in the instance of single suppliers or products (sportsbook, bingo, poker), a native solution provides an acceptable or even more optimised approach in case of specialised operators, that are very focused in one of these three areas.
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