SG Interactive added Loyalty Linking to its comprehensive SG Universe platform at G2E
At G2E 2016, SG Interactive, a division of Scientific Games, showcased enhancements to its SG Universe product suite, including new features and exciting developments that benefit both player and operator. G3 spoke to Tom Wood, VP & Chief Product Officer, B2B, SG Interactive about the new features
According to Tom Wood, Vice President & Chief Product Officer, B2B, SG Interactive, one of the key additions on display at G2E was loyalty linking, which allows players to access their loyalty account information from their mobile device and even earn or spend land- based loyalty points in the casino’s Play4Fun Network social casino.
match all the desired bottle tops in the allotted time to share a prize.
Tere was also a live version of Gamblit Poker, following a similar format but where players hit a buzzer as a live dealer places cards in the middle of the felt table.
Mr. Meyerhofer added: “Players tend to get excited playing all these games but that’s what we want; interaction and excitement.”
Gamblit's TriStation game machine takes care of the slots side of things and includes some brands that have already had millions of downloads away from the gambling world.
To put some figures on that, the company’s Into Te Dead has had over 60 million downloads whilst Catapult King has had over 35 million.
Mr. Meyerhofer explained: “As well as developing our own brands, we’ve partnered with some proven games designers such as Pik Pok and Wicked Witch and gamblified their content for the gaming floor. We wanted people to come onto our skill-based floor and recognise the brands that they play on their phone. One of our latest partnerships is with Halfbrick Studios from Australia, who developed Jetpack Joyride with 350 million downloads and 14 million monthly active users.”
Te SG Universe platform comprises three components: Mobile Concierge apps for iOS and Android; the Play4Fun Network social casino; and Core Systems Integration technology. Te three core elements of SG Universe provide players with unprecedented access to content, special offers, and important casino information. Meanwhile, operators have a 360-degree view of the player that empowers them to market their property and content to specific player segments with offers based on player behaviors.
Te Mobile Concierge app is an all-access pass to the property’s brand, services, and amenities. Players can use it to book a stay at the hotel, make dinner reservations, get directions to the property and access the Play4Fun social casino.
Te Play4Fun social casino allows players to enjoy slot content anytime, anywhere in a play-for-fun social casino environment where players can purchase additional virtual credits if they choose.
Core Systems Integration ties it all together by allowing players to link their casino loyalty account. Tey can access their account
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information whenever and wherever they choose, and even earn loyalty points for making a purchase in the Play4Fun social casino.
SG Interactive also featured its extensive portfolio of real money gaming titles at G2E. “Te Rainbow Riches Reels of Gold and Dancing in Rio themes have unique mechanics that set them apart from a typical online gaming experience,” explained Mr. Wood. “Rainbow Riches Reels of Gold combines our incredibly popular propriety brand with our successful Colossal Reels math model, giving players a fresh take on a tried-and-true title. Dancing in Rio is a title with a twist on typical jackpot mechanics. Players line-up sections of the reels that have green backgrounds for a chance at huge progressive wins.”
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